Creative Director
Creative Director
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Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
Role Overview:
Were looking for an exceptional hands-on Creative Director to bring our brand to life through high-quality visually compelling creative work. As part of our in-house Brand Studio you will be responsible for translating brand vision into powerful consistent and beautifully crafted visuals across all mediums including advertising digital print events and product marketing.
This is an individual contributor role for someone who thrives in the craft of design pushing creative boundaries while ensuring brand consistency. Youll be deeply involved in the day-to-day execution of design work working closely with designers producers web teams and even event teams to maintain a cohesive and elevated brand aesthetic
As a mature late-stage startup were looking for a creative director who can lead by doingsomeone with exceptional taste a sharp eye for detail and the ability to guide designers in executing best-in-class creative work. If youre passionate about composition typography imagery and visual storytelling and love crafting brand-defining creative work wed love to meet you.
Day-to-Day Responsibilities:
- Define the Visual Identity: Ensure a strong cohesive and recognizable brand presence across all creative outputs.
- Craft Beautiful Brand Moments: Design beautiful and purposeful websites landing pages and interactive digital assets for campaigns that showcase the best of our brand.
- Provide Creative Direction and Hands-On Design Leadership: Offer insightful constructive feedback to designers to ensure every piece of creative work meets the highest standards of quality and to elevate elements like composition typography and imagery to ensure pixel-perfect execution.
- Champion Craft & Execution: Push the team to think beyond the obvious and execute at a world-class level refining work through iteration and thoughtful critique.
- Maintain Brand Consistency: Develop and enforce brand guidelines that align with our evolving brand strategy.
- Evolve Visual Language: Identify opportunities to refine and expand our visual system ensuring the brand remains fresh modern and impactful.
- Collaborate Cross-Functionally: Partner with producers web designers event teams and marketing to align aesthetics across all platforms and campaigns.
- Stay Ahead of Trends: Keep up with design photography illustration and motion trends to inspire fresh ideas and push creative boundaries.
Experience Required:
- 8 years of experience in visual design brand design or art direction preferably in in-house creative teams agencies or high-growth startups.
- Expert-level craft in composition typography color and layoutyou have an eye for what makes design truly exceptional.
- Strong portfolio showcasing world-class brand design advertising and visual storytelling across multiple platforms.
- Experience creating and evolving visual identity systems ensuring consistency and quality across a brands touchpoints.
- Ability to provide clear actionable feedback and guide designers toward better execution.
- Highly collaborative mindsetcomfortable working with designers marketers producers writers and cross-functional teams.
- Hands-on approachexcited to dive into projects and refine execution alongside the team.
- Adaptability and resilienceable to work in a fast-paced ever-changing startup environment while delivering exceptional creative work.
Nice-to-Haves:
- Experience with photo direction illustration or motion graphics.
- Background in advertising or editorial design.
- Knowledge of web design principles and UI/UX best practices.
- Experience with AI-driven design tools or emerging creative technologies.
This is a rare opportunity to own and evolve a brands visual identity creating memorable high-impact creative work that drives business and brand success. If youre a creative director who leads by doing cares deeply about craft and loves bringing brands to life visually wed love to hear from you!
At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $172000/yr to $215000/yr in Denver & most remote locations and $202000/yr to $253000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject toGustos Applicant Privacy Notice.
Required Experience:
Director
Employment Type
Full-Time
