CRM Manager Position with growth & retention
CRM Manager Position with growth & retention
Posted on :
13-06-2025
Employer Active
1 Vacancy
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Job Description
Position: CRM Manager Growth & Retention
Type of Engagement: Full-Time/Permanent Location: Hyderabad
Company:
Job Description:
We seek a results-oriented CRM Manager to lead and optimize our multi-channel customer engagement efforts. The ideal candidate will have a strong background in CRM strategy marketing automation and data-driven execution. You will be responsible for managing campaigns across channels (Email SMS Push etc.) orchestrating customer journeys and working closely with creative product and marketing teams to drive conversions and enhance the overall customer experience.
Key Responsibilities:
1. Multi-channel CRM Management
Plan execute and optimize CRM campaigns across Email SMS Push and other channels.
Use data-driven insights to segment audiences tailor messages and improve overall conversion rates.
2. Journey & Automation Strategy
Design end-to-end customer journeys from onboarding to retention and reactivation.
Leverage automation tools (e.g. CleverTap or similar) to create triggers workflows and personalized interactions at scale.
3. Creative & Content Collaboration
Provide creative direction and guidance to designers copywriters and cross-functional teams.
Ensure high-quality on-brand creative assets and content that resonate with target cohorts.
4. Strategic Partnerships & Negotiations
Identify negotiate and onboard new partners to enhance cost efficiencies and campaign reach.
Explore strategic marketing collaborations that drive relevant traffic and brand awareness.
5. Performance Analysis & Reporting
Monitor analyze and report on campaign performance at the channel and cohort level.
Conduct A/B testing and other optimization tactics to improve ROI continuously.
6. Cross-functional Collaboration
Work with internal channel owners to set up communication journeys upload audiences refresh creatives and develop comprehensive reports.
Partner with product and UI/UX teams to influence user flows and enhance the customer experience across digital touchpoints.
7. Process Optimization & Automation
Champion CRM automation best practices to streamline workflows improve accuracy and scale personalized outreach.
Keep abreast of emerging technologies and tools that can further automate and optimize CRM processes.
Requirements
Education & Experience
Bachelor s degree in Engineering Marketing Business ( preferred) or equivalent.
3-5 years of experience in CRM Growth Marketing or a similar role.
Bonus: Experience in the Beauty category or related D2C verticals.
Technical & Analytical Skills
Proficiency with CRM and marketing automation platforms (e.g. CleverTap WebEngage).
Solid understanding of segmentation cohort analysis and funnel optimization.
Familiarity with A/B testing tools and data visualization platforms.
Soft Skills & Competencies
Excellent communication and negotiation skills.
Ability to multitask and prioritize in a fast-paced environment.
Strong problem-solving mindset with a willingness to take initiative and ownership.
Ability to collaborate with cross-functional teams and influence stakeholders at various levels.
Automation & Process Optimization
Experience implementing and scaling automated workflows.
Comfortable leveraging APIs integrations and third-party tools to enhance CRM capabilities.
Employment Type
Full Time
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