Vice President of Digital Marketing

Are you a performance-driven digital strategist who thrives on using data technology and creativity to generate measurable growth and visibility

Do you have the hands-on technical expertise to build manage and optimize paid media campaigns SEO programs and lead funnels while overseeing a high-performing team of digital specialists

Can you navigate the fast-paced high-stakes environment of a plaintiffs law firm bringing together conversion-driven advertising content and CRM strategies to drive new case acquisition

Is your approach to marketing rooted in both strategic clarity and technical excellence delivering results through precision iteration and innovation

Final question: When faced with a challenge do you get excited or run away

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Amaro Law Firm stands as a beacon of justice in the Texas injury and wrongful death legal landscape with a rich history of championing the rights of individuals wronged by negligence. Our roots dig deep into the heart of Houston with branches extending across Austin Dallas San Antonio and other Texan cities forming a sturdy network of legal support for the communities we serve.

Our practice areas span a vast spectrum ranging from Motor Vehicle Accidents to Catastrophic Injuries Wrongful Death 18 Wheeler Accidents Work Injuries and more reflecting our diversified expertise tailored to meet the unique needs of our clients.

As the Vice President of Digital Marketing you wont just run campaigns youll own the entire digital strategy that drives our growth engine. Youll lead the digital team and oversee all marketing channels from SEM and SEO to programmatic display LSAs retargeting email campaigns HubSpot workflows and landing page strategy. Youll be expected to roll up your sleeves and lead from the front ensuring all systems are technically sound performance-optimized and aligned with aggressive client acquisition goals.

This is a hands-on role for someone who has built and scaled marketing programs not just by delegating to agencies but by personally architecting and executing advanced PPC and SEO strategies in competitive consumer markets.

What youll do:

• Digital Strategy Leadership: Build and own an omnichannel digital marketing roadmap that integrates paid media SEO programmatic display retargeting email marketing and CRM automation.
• Campaign Execution: Personally oversee and optimize Google Ads PPC and Local Services Ads (LSAs). Structure campaigns forecast spend and maximize ROI using keyword research A/B testing bid strategy and funnel optimization.
• SEO Ownership: Lead and evolve the firms SEO and local SEO strategies using tools like SEMrush Screaming Frog and Google Search Console. Manage GBP optimizations local citations reviews schema and technical SEO performance.
• Website & Landing Pages: Manage website performance oversee UX/UI enhancements and stand up high-converting landing pages. Must understand site architecture page speed server hosting basics and CMS platforms.
• Analytics & Reporting: Build dashboards (GA4 Looker Tableau etc.) to track campaign performance cost per lead conversion rates and ROI. Report directly to firm leadership with data-driven insights.
• Email & CRM Strategy: Design email marketing flows and workflows in HubSpot. Segment audiences automate campaigns and ensure timely personalized follow-up to maximize lead conversion and client engagement.
• Team Leadership: Directly manage and mentor two team members the Director of Digital Marketing and a Digital Marketing Specialist ensuring alignment accountability and growth.
• Vendor Management: Oversee relationships with external partners and service providers ensuring alignment with marketing goals and maintaining quality and performance standards.
• Growth Experiments & Emerging Tech: Stay ahead of the curve on AI content impacts generative SEO threats and new channel opportunities. Lead ongoing experimentation staying compliant with Googles evolving ranking standards.
• Market Expansion: Strategically plan campaigns to support the future expansion from Houston into new markets across Texas and beyond with a focus on cost-efficient targeting and strong ROI in competitive advertising environments.

What were looking for:

• Experience: 1015 years in digital marketing with a focus on paid acquisition and SEO. Ideal candidates have held Manager or Director-level roles with deep technical execution experience and are ready for the next step into VP-level leadership. Prior B2C experience in high-competition marketing environments such as legal medical or education is strongly preferred.
• Hands-On Expertise: Proven ability to personally structure launch and optimize campaigns across Google Ads LSAs Meta Ads and display networks. Not just management experience technical know-how is a must.
• Budget Fluency: Track record of managing paid media budgets of $30K per month and optimizing cost-per-lead in highly competitive geographically constrained markets.
• HubSpot Proficiency: Certified or highly fluent in HubSpot CRM and marketing automation tools. Must be able to build workflows segment lists and integrate data across systems.
• Analytics & Tools: Mastery of Google Analytics (GA4) Tag Manager SEMrush Looker Studio Screaming Frog BrightLocal and related tools.
• Local SEO Mastery: Strong understanding of how to optimize and maintain Google Business Profiles (GBPs) run LSAs effectively and execute reputation/review strategies.
• Hands-On Execution: Were looking for someone whos not just led from the top but truly rolled up their sleeves someone who has personally built launched and optimized digital campaigns across PPC SEO and web. This role goes beyond overseeing vendors or managing strategy; its about having the technical know-how to do the work and make smart informed decisions from direct experience.
• Portfolio: Candidates should be prepared to share real examples of their work such as campaign performance metrics dashboards landing pages and other materials that demonstrate their technical capabilities and impact.

Why you should work here:

• Our primary focus is on the right and the wrong of whats happening - business will follow.
• In addition to righting the wrongs in our cases we also protect people from bad lawyers - were the real deal.
• Nine dynamic hub locations and growing (bar licenses in 8 states).
• Step into a high-impact role where your digital marketing vision can drive meaningful growth and market leadership.
• Work in an innovative entrepreneurial environment where strategy turns into execution and execution into measurable results.
• Be part of a collaborative and inclusive team that values your leadership creativity and performance-driven mindset.
• Influence firm-wide direction and elevate the client experience through smart data-backed digital initiatives.
• Have the freedom to test build and optimize with real autonomy to implement your ideas and own the outcomes.
• Join a team thats passionate about excellence growth and doing work that matters with room to leave your mark.

Additional perks:

• Compensation: A competitive compensation package reflecting the pivotal nature of your role.
• Bonus Program: Unlock additional earning potential through a performance-based bonus program that rewards both individual impact and marketing results.
• Benefits:

• Blue Cross Blue Shield low deductible options
• Family inclusion can be negotiable
• 401(k) with 4% match
• Life insurance
• Relocation Assistance: If you are the right fit but not in Texas already dont worry we will help pay to get you here!

At Amaro Law Firm your role as the Vice President of Digital Marketing transcends traditional marketing leadership its a rare opportunity to own a high-ROI digital growth strategy in one of the nations most competitive industries. Youll be part of a legacy of excellence equity and relentless advocacy for those who need it most. Join us and help shape the next era of legal marketing.