Account Director
Account Director
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Job Description
Agency :
Ledger BennettJob Description :
As an Account Director at Ledger Bennett you will act as a strategic partner to our clientsguiding them through the complexities of modern B2B marketing and orchestrating cross-functional team to deliver insight-driven results-focused marketing programs.Title
Account Director
Line Manager
Client Services Director
Purpose of the role
Act as a strategic guide to clients and orchestrate the internal specialist teams to deliver best-in-class B2B marketing programs.
Youll play a critical role in growing key accounts leading client relationships and championing bold award-worthy work that aligns with our commitment to driving real business impact.
Measuring Success
Commercial performance vs forecast (at individual client level)
Growth and retention of allocated accounts
Delivering award-worthy work across allocated clients
Client satisfaction results of allocated clients
Contribution to team development culture and cross-agency collaboration
Overview of responsibilities
Client Direction
Build and own relationships with day-to-day client contacts
Orchestrate the internal specialist teams to deliver against scopes of work
Write clear and thoughtful scopes of work that allow the agency to do the best work possible
Spot opportunities for cross & up-sell across clients
Update account plans for clients highlighting next steps to growth
Project Direction
Lead key projects for clients and ensure their successful completion on time and on budget
Use to manage projects professionally and in an organised manner
Write clear and concise briefs that enable specialist teams to do their best work
Identify risks and solve them as early as possible to avoid client escalations
Commercial Management
Take on responsibility for achieving the commercial targets of allocated clients
Know the annual forecast for allocated clients
Consistently and thoughtfully complete billing plans and commercial reports in
Report on the risk and opportunity across clients on a weekly basis
Contribute to quarterly forecasting by providing a point of view on client revenue pacing
B2B Marketing
Pro-actively stay up-to-date on B2B Marketing best practices and technological advancements
Continuously build strong knowledge base across brand media demand generation and/or ABM
Set the standard for learning for more junior members of the team to follow
Share insights with internal teams and clients to inform strategy and creative
Bring a challenger mindset to the workwe dont do safe we do smart and bold
Required Experience & Skills
Essential:
6 years of experience in B2B marketing ideally agency-side
Proven ability to manage large complex client accounts
Strong commercial acumen with experience hitting revenue targets
Exceptional relationship builder having gravitas with senior clients
Comfortable leading multi-disciplinary teams to deliver integrated campaigns
Strong writer and communicatorclear compelling and strategic
Proficient with project management tools (e.g. ) and familiar with performance data and reporting
Nice to Have:
Experience with technology SaaS or professional services clients
Knowledge of marketing automation CRM systems and ABM platforms
Familiarity with the Revenue Team concept and integrated agency models
Location & Working Model
Based in the UK with flexible hybrid working
Typically 12 days/week in the office
#LI-NK1
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.
Required Experience:
Director
Employment Type
Full-Time
