VP, Product & Experience

JOB SUMMARY: Responsible for leading the strategy and continuous improvement of our digital application journeyfrom first interaction through customer onboarding. This role drives business growth by optimizing the online application funnel using data experimentation and cross-functional collaboration to enhance conversion speed satisfaction and trust.

ESSENTIAL JOB FUNCTIONS:

Lead the product strategy for the online application experience across web and mobile platforms.

Use data-driven insights to prioritize initiatives plan roadmaps and identify optimization opportunities across the conversion funnel.

Define and manage product requirements user stories and success metrics in collaboration with Engineering Design Revenue and Risk teams.

Foster a culture of continuous improvement through rapid experimentation A/B testing and cohort analysis.

Analyze customer behavior dataincluding session replays funnel drop-off rates and heatmapsto identify friction points and drive scalable enhancements.

Develop and maintain dashboards to track key performance indicators (e.g. application completion rates Net Promoter Score time to approval and user engagement).

Champion a product-led customer-centric approach across the organization.

MINIMUM QUALIFICATIONS:

Minimum of 10 years of experience in product management digital experience or growth roles with progressively increasing responsibility.

At least 5 years of experience in FinTech lending banking or other regulated financial services industries.

Proven track record as a product owner or product leader managing high-volume high-impact digital funnels such as onboarding applications or checkout processes.

Strong expertise in UX and product design principles with proficiency in design tools such as Figma Adobe XD or equivalents.

Advanced knowledge of product analytics platforms (e.g. Amplitude Mixpanel FullStory GA4) and experimentation/testing tools (e.g. Optimizely VWO).

Demonstrated success leading cross-functional teams and driving alignment.

Knowledge of WCAG and accessibility standards to ensure inclusive product experience preferred.

Experience with behavioral design or persuasive technology to influence user actions effectively preferred.

Familiarity with agile product development methodologies and tools such as Jira preferred.

COMPETENCIES:

Customer Focus: Demonstrates empathy and clarity in all communication touchpoints.

Strategic Thinking: Ability to develop and execute long-term product strategies aligned with business goals and market trends.

Data-Driven Decision Making: Strong analytical skills to leverage data experimentation and metrics for prioritization and optimization.

Leadership & Influence: Proven capacity to lead motivate and align cross-functional teams across product design engineering and business functions.

Communication: Clear and persuasive communication skills able to articulate vision roadmap and complex concepts to diverse audiences.

Innovation & Agility: Comfort with ambiguity and change; fosters a culture of rapid experimentation and continuous improvement.

Technical Acumen: Solid understanding of digital product technologies analytics platforms and UX/design tools to effectively collaborate with technical teams.

Problem Solving: Ability to identify customer pain points diagnose issues and design scalable solutions with measurable impact.

Collaboration: Builds strong partnerships internally and externally to drive cross-team success and alignment.

Results Orientation: Focus on achieving measurable business outcomes while balancing speed quality and customer value.

PHYSICAL DEMANDS

While performing the duties of this job the employee is regularly required to stand walk reach and sit for a minimum of 8 hours with or without reasonable accommodation. The employee is required to use hands to finger handle or feel objects and/or tools. The employee is required to talk or hear with or without reasonable accommodation and must sometimes lift and move up to 10 pounds.

WORK ENVIRONMENT

While performing the logistics duties of this job the employee is frequently exposed to moderate noises such as computers printers and other light traffic noise in an office setting.

This role is in-office. Remote work may be performed from a pre-approved location as arranged and scheduled by team management and approved by department leadership.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change or be supplemented at any time with or without notice.

Required Experience:

Exec