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The SEBPO Vice President of Marketing is responsible for managing all aspects of SEBPOs marketing campaigns and projects and directing the SEBPO marketing team comprised of internal employees and vendors. The Vice President of Marketing is a business partner to the Chief Strategy Officer and creates and executes innovative marketing strategies to profitably increase revenue and grow the brand.
Key Responsibilities:
Responsible for managing all aspects of SEBPOs marketing campaigns and projects
Understand SEBPO markets competitors and long-term goals and know where we fit into the market
Direct the SEBPO marketing team comprised of internal employees and vendors
Develop and maintain Marketing budget in conjunction with the marketing team
Manage marketing projects tracker and establish KPIs SOPs and best practices to ensure effective management
Know and expand the SEBPO brand
Understand SEBPO Marketing Tech Stack and find efficiencies and improvement areas
Direct Marketing Team and Vendors
Identify risks and HR issues
Communicate KPIs and plans weekly with Chief Strategy Officer via email
Ensure team manages and responds to alias within 1 - 2 hours of requests
Read through project tracker daily and drive projects forward and identify obstacles and gaps
Ensure projects stay on track with an output of 1 - 2 deliverables per week
Ensure team is operating efficiently and during normal business hours
Ensure team is updating the project tracker daily
Ensuring that the team is meeting on a regular basis
Ensure team sends weekly Friday Marketing Update email
Ensure accurate management of website and social media objectives
Be the FINAL EYE for everything SEBPO - Ensuring SEBPO marketing materials are not released with errors or flaws. Follow proofreading and proofing process via Document Revision Process Proofreading Checklist and Design Review document
Ensure all marketing materials and deliverables are executed using departmental SOPs a creative brief process are error-free meet brand standards go through a proofing process and follow appropriate design guidelines exuding a polished and professional product.
Present ideas and strategies to leadership with confidence
Direct vendors provide materials and design support for SEBPO website updates
Be the Subject matter expert for all things relating to SEBPO
Our name services history brand logo USP key differentiators
Ensuring all marketing material accurately outlines SEBPO teams who we are what we sell
Guide team to manage international brand and messaging
Lead team to introduce and collaborate globally for adoption/adherence
Legal requirements re: Bangladesh trademarks and dba
Final eye on all external marketing materials and SEBPO communications; responsible for the successful execution of all external material
Manage RFP Response Contributions from the marketing team
Assign marketing resources to projects
Manage Lessons Learned for Materials Posts with Errors and Postmortems
Update and manage the Marketing Google tracker on a daily basis
Learn and maintain in-depth knowledge of SEBPO along with industry trends and competition
Understand the organizational structure and develop relationships with the functional roles
Required Experience:
Chief
Full Time