** This is a 12-months fixed-term contract **
Amazon in Belgium is seeking a self-motivated and creative individual to support with Consumer communications. This role will be reporting to the Head of Communications for Belgium and lead proactive campaigns across product categories for our deal events like Prime Day and Black Friday as well as the holiday season. The individual will also support future product and feature launches. The successful candidate should have demonstrated expertise in media relations social media and influencer relations leadership experience as well as an entrepreneurial and goal-oriented approach. They should also have experience in corporate reputation as well as crisis and issues management in order to collaborate effectively with team members handling these topics. They should be a strategic thinker and enjoy working in a fast-paced start-up culture.
Key job responsibilities
Oversee and manage all strategic PR plans for core retail areas covering consumer campaigns news generation and product placement including categories such as: Brands of Belgium.
Manage our key retail events building cross category campaigns
Support strategic launches around new shopping innovations
Successfully manage complex fast-moving and unexpected communications challenges
Act as a business partner to Amazon retail category leadership teams across key areas
Write strategic plans messaging and press releases; pitch and secure top media including print broadcast and online outlets
Build excellent relationships with key media
Collaborate with internal stakeholder teams to drive successful program launches
Deliver strategic communications counsel to internal executives on both short and long term challenges and opportunities
Effectively represent Amazon as spokesperson
Manage reactive media inquiries
Work closely with the International Stores & Corporate Communications teams
About the team
The Belgium Store and Corporate Communications team consists of one Head of Comms and one Social Media/Influencer Manager. The team also collaborates with external agency partners to manage social media influencers and the press office. The Comms team which works across Store and Corporate topics supports the Belgian store through proactive campaigns reactive media inquiries and strategic partnerships with various internal teams including Workplace PR Issues & Policy PR Sustainability PR Internal Comms Store Comms and Social Media. Their vision is to raise brand awareness and build Amazons reputation as a force for good in Belgium making customers feel positive about shopping on .
Experience in public relations
Excellent written and oral communications skills
Expertise in consumer and retail PR initiatives
Bachelor degree
Fluency in Flemish
Is a Consumer PR expert - a demonstrated feel for what works for a brand and a strong contact book with Belgian lifestyle and consumer media.
Is strategic and creative - ensures that PR activity delivers against business objectives and articulates key messages while being fun and thinking big
Is tactically aware - knowledgeable about whats going on in the media and on the site and able to marry the two at short notice for maximum PR benefit
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