Sr. Manager, Retail Media
Sr. Manager, Retail Media
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
STRATEGIC DEVELOPMENT & LEADERSHIP
Own the long-term retail media roadmap aligned with Red Bulls growth objectives including seasonal product launch retail expansion and occasions activations strategies.
Define and continuously refine our channel mix strategy balancing acquisition efficiency and long-term sale impact across platforms.
Build customer acquisition models to forecast growth optimize spend allocation and inform broader marketing investment decisions.
Manage external agency relationships to deliver best in class search strategies to drive conversion across different branded category and competitive keywords.
Responsible for the initiating product detail page content development to be developed by Brand & creative agencies including headlines descriptions images videos reviews and UGC to drive conversion rates and reduce bounce rates.
Work closely with the Advertising team to align retail media efforts with brand strategy retail marketing programs and innovation timelines.
EXECUTION & OPTIMIZATION
Manage and optimize paid media campaigns across Amazon Media Group Walmart Connect Roundel Door Dash Uber Eats and other retail media networks driving strong performance against KPIs (ROAS CPC LTV).
Initiate requests with internal stakeholders to create conversion driving creative for performance ads aligned to brand guidelines and to product-based messages.
Execute and scale geo-targeted and retail-specific campaigns that support product relevance new product launches and occasion pillars
Run structured A/B testing programs across audiences messaging landing pages and bidding strategies to unlock incremental sales gains.
Continuously test Brand approved content elements and page layouts to improve performance and dwell time.
Monitor conversion and repeat purchase metrics tied to page content and use date to inform future content development requests.
Manage agency relationships and external vendors; set expectations oversee performance and challenge partners to raise the bar.
Identify business case opportunities & develop rationale to inform programming decisions
ANALYTICS & REPORTING
Develop weekly monthly and quarterly performance dashboards delivering strategic insights and optimizations to key stakeholders.
Collaborate with data teams to build a more advanced attribution model and integrate insights across retail performance.
Manage and monitor retailer product detail page scraping and digital shelf analytics capabilities
Monitor market trends and competitor activity to uncover white space opportunities and inform campaign pivots.
CROSS FUNCTIONAL PARTNERSHIP
Consistent collaboration and partnership with eCommerce Sales to activate best in class keyword and retail media strategies
Partner with Advertising & Product marketing to help support and drive product messaging and content on retailer websites and product detail pages
Be a resource to the broader Off Premise sales team in all things retailer media and product page content related.
Interface with Global teams to learn and apply best practices from other countries and share best in class programming from the U.S.
Qualifications :
5 years retail media experience preferably with a lifestyle brand
Bachelors degree required
Strong Communication skills highly organized and manages timelines and objectives effectively
Strategic thinker and passionate for achieving long-term success via hands on solutions-oriented approach
Self-motivated self-directed flexible and be able to work under pressure in a fast-paced environment
Proven tracker record scaling retail media programs across eCommerce and retail with budgets of $1M annually.
Deep platform experience with Amazon Walmart Connect Door Dash Uber Eats Roundel
Strong strategic thinking and analytical skills; comfortable forecasting modeling and presenting to executives
Creative problem-solver with a testing mindset and passion for fast-paced entrepreneurial environments
Experience managing external partners to high quality of execution
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115000 - $173000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
