Head of Social (9 month FTC)

The Company

At ASOS our 3000 ASOSers are immersed in the creative worlds live on their mobiles and have a truly entrepreneurial attitude. As a company were not trying to mimic or profit from youth culture -we are part of that youth culture. Theres nothing that excites us more than finding talent fuelling it and then letting it fly. Whether its developing the careers of our staff or investing in a new tech platform we love knowing that we truly keep fashion moving forward. Ultimately we get excited by interesting individuals and we want to feed this individuality empowering our people and customers to look feel and be their best so they can achieve amazing things.

Were on a mission to increase brand heat establishing ASOS as the fashion destination. Social media isnt something we just do. Its at the very centre of all our marketing activity and our product design. Were a highly ambitious energetic and results driven team with a very clear goal.

This is a high-impact leadership role that will shape how ASOS shows up in the world from always-on social to cultural moments editorial platforms and media coverage. Youll drive fame for ASOS through innovative communications strategies setting the direction for how we engage with millions of customers and communities globally.

The Role

Were looking for a bold forward-thinking leader at the forefront of content and social marketing. Youll bring a fresh and original approach elevating traditional programming with cutting-edge ideas and strategic thinking.

Youll be responsible for inspiring connections between the ASOS brand and our audience through cultural relevance smart storytelling and standout activations. Youll lead a global team and budget collaborate cross-functionally and run a world-class communications function at pace and scale.

You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives as well as proven experience with running a global communications model at an e-commerce/ fashion brand.

Strategic Leadership

• Lead Social & Content Communications Strategy
  Define and execute a cohesive social and content communications strategy in alignment with business-wide goals working closely with the Global Heads of Brand PR & Talent.
• Champion Creative Audience-First Thinking
  Collaborate with Creative to mentor and lead your team in delivering bold consumer-facing activations that spark genuine connection and emotional engagement.
• Drive Innovation Across Social & Influencer Marketing
  Stay at the forefront of social PR and influencer trends translating insight into forward-thinking strategies that position ASOS as an industry leader. Cascade key learnings and direction across teams and the wider business.

Team Leadership

• Inspire and Empower a Multidisciplinary Team
  Lead a high-performing cross-functional team spanning social media content and consumer PRdriving creative excellence operational clarity and continuous development.

Brand Fame & Cultural Impact

• Build Cultural Relevance Through Storytelling
  Deliver fame-driving content and campaigns that embed ASOS in the cultural conversation ensuring the brand shows up where it matters most.

Social & Content Strategy

• Own Organic Social Strategy & Content Evolution
  Lead the development and execution of ASOSs organic social strategy across all platforms ensuring content resonates with Gen Z and Millennial audiences while delivering brand growth.
• Guide Integrated Organic Paid Thinking
  While not directly responsible for paid media work closely with paid teams to ensure campaign content is aligned and mutually reinforcing across channels.
• Expand Into Emerging Content Platforms
  Identify and lead the launch of new content formats and channels to unlock new audiences and deepen brand engagement.
• Oversee Crisis Comms on Social
  Lead social crisis communications in partnership with the Head of Corporate Comms ensuring timely brand-aligned responses.

Cross-Functional Collaboration

• Be a Senior Voice in Social & Content Strategy
  Represent social content and consumer PR at a senior level within the businessensuring alignment with Brand Creative Talent Product Commercial and Geo teams.
• Drive Strategic Agency & Partner Relationships
  Lead the development of an agile operating model with external agencies and creators pushing creative and operational boundaries. Oversee all new partner sourcing and onboarding.
• Champion Community Engagement
  Work with the Customer Care team to ensure community management is on-brand value-led and focused on growing authentic engagement.

Measurement & Optimisation

• Define and Track Performance Metrics
  Establish KPIs across all owned content and communications channels. Use insight to optimise strategy and communicate impact across the business.
• Report Strategic Business Impact
  Collaborate with Analytics to measure key outcomessuch as sales traffic and acquisitionvia MMM and other methodologies. Present learnings and recommendations to senior leadership.

Operational Excellence

• Own Budgets and Campaign Delivery
  Manage budgets targets and execution to meet category customer and brand goalsensuring operational discipline across all content and social workstreams.
• Ensure Compliance & Best Practice
  Uphold all internal and external policies including platform guidelines ASA regulations music licensing and ethical standards across social content and PR.

Qualifications :

Who were looking for

Youre an experienced Brand Communications leader with deep expertise in fashion and/or retail and youre fluent in the dynamics of youth culture social platforms and digital storytelling. You thrive in fast-paced environments and bring a confident agile mindset to everything you do.

• 10 years of experience either in-house or agency-side managing large-scale brand communications across global markets preferably in e-commerce/fashion.
• Strong relationships with social platforms.
• Demonstrated success in leading social and content strategies that drive brand relevance and business results. Confident in managing agency/ platform relationships.
• Enjoys a fast-paced environment constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.
• Deep knowledge of all major social platforms (Instagram TikTok YouTube Snapchat etc.).
• Proven crisis communications skills and risk management judgment.
• A proactive enthusiastic and strategic mindset - with the ability to make smart decisions in evolving situations.
• Deep knowledge of all major social platforms (Instagram TikTok YouTube Snapchat etc.).

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 

Remote Work :

No

Employment Type :

Full-time