Consumer Insights Analyst
Consumer Insights Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
Were looking for a curious motivated Consumer Insights Analyst to join our fast-paced team. In this role youll help bring the consumer voice into every stage of product developmentsupporting research design analyzing consumer data and collaborating with cross-functional teams to translate insights into action.
At SharkNinja you wont just support products that transform everyday lifeyoull grow in a high-performance innovation-driven culture where your curiosity and contributions matter. If youre ready to roll up your sleeves dig into data and help create the next big thing in consumer products wed love to hear from you. Apply now and help shape whats next.
Essential Functions:
- Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs category trends and whitespace opportunities that inform product innovation and business strategy.
- Help develop and masters an understanding of research tools knowing when each is applicable or new methods are neededincluding surveys discussion guides and stimuliwhile managing both internal and external research partners to ensure high-quality timely insights.
- Translate complex consumer feedback into clear compelling insights and recommendations that influence product roadmaps positioning strategies and experience design.
- Identify emerging consumer behaviors and latent needs through primary and secondary research connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
- Act as a strategic partner to Product Development Marketing and Design teamscontributing to cross-functional planning insight activation workshops and go-to-market development.
- Assist in managing multiple projects simultaneously prioritizing workstreams and mentoring junior team members to elevate the overall impact of the insights function.
Desired Skills and Experience:
- Thrives in a hands-on dynamic agile environment.
- Nimble with early-stage product development taking a broader consumer & business stand to define new product directions with multifunctional partners.
- Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create and add value.
- Proficiency with consumer insight methodologies across Qualitative and Quantitative fields with thought leadership to design new/creative methodologies to advance insights
- Demonstrates empathy and patience to adapt style to his/her audience.
- Attention to details and able to grasp the big picture.
- Adept at presenting complex findings in an easy to understand and actionable way.
- Builds understanding and trust with others by meeting commitments.
- Identifies the needs & expectations of others (personal & business) and acts upon them.
Qualifications:
- Minimum of a Bachelors degree with a focus on Marketing Psychology or applicable quantitative discipline.
- 2 years of consumer research experience in both qualitative and quantitative research (Market Research Position).
- Exposure to the CPG industry preferred.
- Required: training and experience on moderating focus groups and one-on-one interviewing
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
IC
Employment Type
Full Time
