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#BETHEDIFFERENCE
If making a difference matters to youthen you matter to us.
Joinus atWolters Kluwerand be part of a dynamic global technology company that makes a difference every day. Were innovators with impact. We provideexpert software & information solutions that the worlds leading professionalsrely on in the moments that matter most.
Youllbesupported by collaborative colleagues who share a are21000 people unique in ourdreams life stories abilities and passions who come together every daywith one ambition: to make a difference. Wedo our best work together connecting to create new innovations with impact.
Were looking for a results-driven Digital Marketing Specialist to help fuel the growth of our inbound marketing engine. Youll play a key role in attracting engaging and converting high-quality leads across multiple digital touchpoints. This role is ideal for someone who thrives at the intersection of marketing technology automation and performance content.
Youll work closely with our product and field marketing teams to create high-impact marketing campaigns and content that position Wolters Kluwer FRR as a market leader retain and attract new customers through the digital channels.
Key responsibilities:
Website & SEO
Manage website updates via CMS and DAM tools to ensure timely and accurate content publishing.
Drive performance through A/B testing on-site personalization and UX optimization.
Collaborate with the content and product teams to ensure all landing pages are optimized for SEO engagement and conversion.
Marketing operations & CRM
Build and manage Marketo programs including lead nurturing workflows scoring models engagement programs and list segmentation.
Maintain data hygiene and alignment between Marketo and Salesforce.
Implement campaign tracking to support performance attribution and reporting.
Online advertising
Assist in the execution and optimization of paid media campaigns across Google Ads LinkedIn and display networks.
Monitor performance and support continuous testing of ad formats copy and targeting.
Social media
Develop and execute social media strategies that align with campaign goals ensuring engagement and lead conversion across key platforms.
Analyze performance metrics to optimize content improve audience targeting and drive measurable growth in brand awareness and customer acquisition.
Analytics & reporting
Track and analyze marketing funnel metrics (traffic MQLs conversions etc.) and campaign attribution.
Provide actionable insights and support quarterly reporting to marketing and sales leadership.
Use tools like Google Analytics Looker Studio Power BI and Salesforce dashboards to measure marketing ROI.
Innovation & MarTech
Test and implement new digital marketing tools that improve campaign performance or team efficiency.
Stay ahead of industry trends and recommend innovative approaches to content distribution automation and personalization.
Cross-functional collaboration
Work closely with product marketing field marketing and sales teams to ensure campaign alignment and message consistency.
Support the rollout of content and campaigns tailored to personas stages in the buyer journey and verticals.
Requirements:
4 years of hands-on experience in digital marketing marketing automation and/or demand generation.
Strong proficiency with Marketo and Salesforce able to build programs workflows and reports.
Experience managing SEO/SEM and web performance initiatives.
Analytical mindset with demonstrated ability to make data-driven decisions.
Proficiency with key marketing tools: Google Analytics social networks CMS platforms and campaign tracking tools.
Strong communication and collaboration skills.
Experience in B2B SaaS financial services fintech or AI solutions is a plus.
Our Offer:
Room for personal development through external internal training tools and learning and development program #GROW. Be your unique self share your creative ideas do your best work and take time to grow in our caring and inclusive culture where you can belong
Yearly performance bonus based on your seniority
Referral bonus meal vouchers monthly allowance gift vouchers twice a year
Corporate Health Insurance
Mindfulness and Wellbeing programs (Wellbeats MyQuillibrium Compsych Mind & Body webinars)
Up to 28 days of annual leave based on seniority
We have a strong Work from Home culture and take into consideration punctual needs and more
Flexible working schedule. Youll find the flexibility for balance in your life
Being part of Wolters Kluwer you will contribute to the development of our own products and software solutions. Together with our customers we help to advance sustainability health justice prosperity and commerce around the world
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Required Experience:
Unclear Seniority
Full-Time