Marketing Analytics Manager, Forecasting & Reporting
Marketing Analytics Manager, Forecasting & Reporting
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Job Description
We are looking for a Marketing Analytics Manager Forecasting & Reporting to join our growing team! In this role you will lead the development and refinement of predictive models to analyze subscriber behavior market trends and retention strategies. You will be responsible for data accuracy performance analytics and strategic insights that drive informed business decisions. This role requires collaboration with key stakeholders across marketing strategy and sales to optimize acquisition and retention strategies.
As Marketing Analytics Manager Forecasting & Reporting your duties and responsibilities will include:
- Develop and refine models to forecast subscriber behavior including acquisition churn and overall market trends
- Conduct scenario analysis to predict the impact of different marketing strategies and external factors on subscriber growth and retention
- Continuously refine forecasting models to improve accuracy and relevance incorporating new data and methodologies as needed
- Ensure data quality by working closely with data management teams implementing best practices for tracking and reporting
- Provide actionable overall market and customer insights to address key strategic questions
- Manage the tracking reporting and analysis of marketing activities providing leadership on developing automation tools and dashboards
- Design build and support custom reporting and analysis dashboards
- Analyze external and internal customer data using database queries (SQL) spreadsheet (Excel) models web analytics tools (PowerBI/Looker/etc.) and statistical analysis tools
- Create PowerPoint presentations or other visual aids to provide market and consumer insights to other marketing and sales departments
- Advise other marketing functions (e-commerce/website online/offline advertising brand product development) as the knowledge owner for customer and market data
Qualifications :
WHAT IT TAKES TO CATCH OUR EYE:
- Bachelors Degree and 7 years of relevant experience
- Experience analyzing and forecasting direct to consumer or SMB subscription services such as internet wireless insurance financial services SAAS etc.
- Ability to analyze complex data sets build models and generate accurate forecasts
- Strong business acumen with the ability to find insights in data
- Experience communicating analytic findings and implications to executive audiences
- 5 years experience with critical analytical tools such as Excel BigQuery Looker Tableau PowerBI SQL etc.
BONUS POINTS FOR:
- Knowledge of Telecommunications industry specifically product pricing and marketing tools and tactics
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Additional Information :
WHY JOIN US
We aspire to contemporary ways of working.
Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Inclusion and belonging are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process.
For all applicants please take a moment to review our Privacy Notices:
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
