Digital Marketing Specialist

Were looking for a growth-minded Digital Marketing Specialist to join our Local Commercial Marketing team! If you thrive in a data-driven performance-oriented environment and love bringing campaigns to life across search social and display channels this could be the perfect fit. In this role youll help drive measurable business impact through high-performing paid and organic digital programs all while helping shape the future of digital marketing at scale.

As a key contributor to our Local Commercial growth engine youll collaborate across internal teams and media partners to execute campaign strategy manage landing page content analyze data and uncover opportunities for conversion optimization.

HYBRID WORK ENVIRONMENT
Vancouver-based and Toronto-based team members work in the office every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities.

A DAY IN THE LIFE

• Manage and optimize paid media campaigns across Google Ads LinkedIn Meta and other platforms

• Execute high-impact digital campaigns that drive traffic leads and revenue all aligned with Local Commercial goals

• Run structured A/B and test-and-learn programs for YouTube lead generation listings and more

• Own and enhance our LinkedIn presence with smart integration of paid and organic tactics

• Collaborate with media teams and partners to ensure performance ROI and spend efficiency

• Build high-converting landing pages and campaign content using CMS tools

• Track commercial website traffic and behavior to drive CRO and UX improvements

• Lead SEO initiatives (technical and content) to boost search visibility and inbound leads

• Analyze digital performance and create actionable reports to optimize campaigns

• Share trends test results and best practices to build a culture of digital innovation

WHAT YOU BRING TO THE TABLE

• 35 years in digital marketing (B2B preferred) with hands-on experience in paid search display social and retargeting

• Proven track record of driving lead gen and revenue in a multi-location or distributed business

• Expertise in Google Ads Meta LinkedIn Campaign Manager and related ad platforms

• Comfortable managing website content landing pages and SEO programs

• Solid understanding of CRO UX GA4 and Google Tag Manager

• Highly analytical and action-oriented you turn data into results

• Strong communicator with cross-functional collaboration chops

• Passion for scalable testable digital marketing strategies that deliver results

NICE TO HAVES

• HTML CSS or JavaScript familiarity

• Experience with Adobe Creative Suite Figma or similar design tools

• B2B-specific SEO and SEM strategy experience

COMPENSATION & BENEFITS

• Salary range: $70000 $80000 per annum (Actual salary offered will be commensurate with education experience and internal parity).
• The Total Compensation Package includes Extended Health Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

THE HIRING PROCESS

1. Pre-Screen: Lets chat about your experience motivation and fit

2. Interviews: Two or more interviews with team members includes scenario-based questions

3. Presentation/Assessment: Show us your thinking!

4. References & Background Check

We use audio transcription tools to support structured inclusive interviews

ABOUT US
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 15 times! Take a sneak peek into why that is here: (YouTube) Check us out on social! At O2E Brands we know that great talent comes in many forms and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.