Campaign Marketing Manager

Help us build the future and well help you build a rewarding and purposeful career.

Our global network is made up of architects designers planners engineers and environmental scientists all working towards the same goal.

Join a team that brings inspirational architecture landscapes townscapes and places to our world and well provide you unlimited space to grow.

Who are we looking for

We are seeking a highly motivated and results-driven Campaign Manager with a strong blend of content creation and demand generation expertise. This role will be accountable for designing developing executing and optimizing integrated marketing campaigns specifically aimed at attracting and converting new government logos. You will own the full campaign lifecycle from content conceptualization to execution measurement and optimization directly contributing to our MQL new revenue and business goals. The role can be based in Waterloo Ottawa or Toronto offices.

Key Responsibilities:

• Campaign Strategy & Planning:
  • Develop comprehensive data-driven campaign strategies and plans for your portfolio focused on new customer acquisition aligning with overall business objectives and product marketing messaging.
  • Identify target personas and their pain points for your portfolio to inform campaign themes messaging and channel selection.
  • Collaborate closely with the Product Marketing Manager to translate product positioning and messaging into compelling campaign narratives and content.
• Content Development & Curation:
  • Own the end-to-end content creation process for campaign assets including but not limited to email sequences landing page copy social media posts/ads webinar scripts/presentations case studies blog posts and downloadable resources.
  • Ensure all content adheres to brand voice style guidelines and regulatory requirements (in collaboration with the Design/UX Member).
• Campaign Execution & Management:
  • Execute multi-channel campaigns across all platforms (e.g. email marketing paid social organic social paid search content syndication webinars virtual/in-person events).
  • Manage campaign budgets timelines and resources effectively.
  • Work closely with the Design/UX Member to create visually engaging and user-friendly campaign assets and landing pages.
• Performance Monitoring & Optimization:
  • Track analyze and report on key campaign performance metrics (e.g. MQLs conversion rates cost-per-lead website traffic engagement).
  • Conduct A/B testing and continuous optimization to improve campaign effectiveness and ROI.
  • Provide regular insights and recommendations to the Head of Marketing.
• Lead Management & Sales Collaboration:
  • Work directly with the sales and business development teams to ensure seamless lead hand-off lead qualification criteria alignment and feedback loops.
• Market & Persona Understanding:
  • Continuously monitor industry trends competitor activities and government landscape to identify new opportunities and inform campaign strategies.
  • Maintain a deep understanding of the specific personas and their buying journeys.

Skills and Competencies:

• Proven track record of driving MQLs and contributing to revenue growth through integrated marketing campaigns.
• Strong strategic thinking combined with hands-on execution ability across various digital marketing channels.
• Exceptional writing editing and communication skills with a keen eye for detail and brand consistency.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative mindset with excellent interpersonal skills to work effectively with cross-functional teams (Product Marketing Sales Design)
• Proficiency with marketing automation platforms (e.g. HubSpot) CRM systems and analytics tools (e.g. Google Analytics).
• Experience with SEO best practices for content is a plus.

Experience and Qualifications:

• Degree or Diploma in Marketing Communications Business or a related field.
• 8 years of progressive experience in campaign management demand generation and content creation preferably within a B2B or B2G environment.

#LI-TP1

As a diverse and inclusive organization we encourage individual achievement and recognize the strength of a diverse workforce. GHD is an equal opportunity employer. Upon request GHD will provide reasonable accommodation for applicants with disabilities throughout the recruitment and selection process.