UA Marketing Lead
UA Marketing Lead
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Job Description
Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. Weve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. Were a small product-focused startup where every team member has real ownership.
Were looking for someone to fully own and drive user acquisition. Youll lead everything: from building creative to managing the accounts analyzing performance and exploring new channels. This isnt a just run the ads role were looking for someone excited to test learn and push into new directions. Youll also have a real say in product features and experiments that drive growth we strongly believe UA and product go hand-in-hand.
Tasks
- Develop and lead Chonks user acquisition strategy across multiple paid channels (TikTok Meta Google and whatever channels you believe will work)
- Independently create and iterate on ad creatives
- Analyze campaign data identify trends and optimize for performance and ROI
- Explore and evaluate emerging channels platforms and growth opportunities
- Own budgeting forecasting and reporting for UA performance
- Work cross-functionally with product and community teams to align on growth priorities
Requirements
- 5 years of hands-on UA experience ideally in gaming consumer apps or mobile-first products
- Youre comfortable doing both the creative and analytical sides of UA from producing ads to managing budgets
- You have a strong grasp of UA metrics (CPI ROAS LTV retention etc.) and know how to balance growth with efficiency
- Youve worked in a startup or small team before youre used to figuring things out and running with them
- Youre curious creative and not afraid to try things that havent been done yet
Benefits
- Hybrid work from wherever you do your best work with 2 days in the office in Berlin
- Equity packages for all employees
- Full equipment setup (Apple)
- Small high-ownership team with a lot of autonomy
Employment Type
Full Time
