SEO Expert
SEO Expert
Posted on :
11-06-2025
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1 Vacancy
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Job Description
Overview
The SEO Expert plays a crucial role in enhancing a companys online presence and driving organic traffic to its website. By implementing effective search engine optimization strategies the SEO Expert ensures that our websites rank higher in search results attract qualified leads and improve overall user experience. This role is vital in the digital marketing landscape where visibility often determines success. The SEO Expert will work closely with cross-functional teams including content creators web developers and marketing specialists to formulate and execute comprehensive SEO strategies that align with the company s goals. Additionally as an SEO Expert staying updated with the latest trends in search algorithms and best practices is essential for continuous improvement and adaptation in a highly dynamic environment. This position not only requires technical skills but also analytical thinking creativity and a passion for digital marketing. An excellent SEO Expert will contribute significantly to building brand awareness and achieving higher conversion rates ultimately leading to enhanced business growth.
Key Responsibilities
- Conduct thorough keyword research to identify high-traffic search terms.
- Optimize website content including text images and multimedia for SEO.
- Develop and implement effective link-building strategies.
- Monitor and analyze website performance metrics regularly.
- Perform on-site and off-site SEO audits to identify improvement areas.
- Stay updated with the latest industry trends and algorithm changes.
- Collaborate with content teams to create SEO-friendly articles and blogs.
- Design and conduct A/B tests to measure the impact of SEO strategies.
- Utilize various SEO tools (like Google Analytics SEMrush Ahrefs) for reporting.
- Provide recommendations for enhancing user experience and site architecture.
- Engage in competitor analysis to identify strengths and weaknesses.
- Develop and implement local SEO strategies for targeted visibility.
- Train and mentor junior team members on SEO best practices.
- Generate monthly reports detailing performance challenges and progress.
- Work with web developers to ensure proper implementation of SEO techniques.
Required Qualifications
- Bachelor s degree in Marketing Communications IT or related field.
- Proven experience as an SEO Specialist or similar role- 3-5 years
- Solid understanding of SEO principles and best practices.
- Experience with SEO tools such as Google Analytics Moz and Screaming Frog.
- Strong analytical skills with a data-driven mindset.
- Familiarity with HTML CSS and JavaScript.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Knowledge of local SEO strategies and techniques.
- Understanding of content management systems (CMS) like WordPress.
- Proficiency in conducting competitive analysis.
- Capability to manage multiple projects and meet deadlines.
- Up-to-date with the latest SEO trends and industry standards.
- Experience with social media marketing is a plus.
- Certifications in SEO or digital marketing are highly regarded.
- Detail-oriented proactive and self-motivated individual.
seo,semrush,competitive analysis,link building,google analytics,link-building strategies,css,on-site seo audits,off-page seo,seo tools,local seo,keyword research,ahrefs,off-site seo audits,website optimization,analytical skills,communication,html,javascript,content optimization,technical seo
Employment Type
Full Time
Key Skills
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