Retail Media Insights & Reporting
Retail Media Insights & Reporting
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Salary Not Disclosed
1 Vacancy
Job Description
6 months contract to start TBD on if they would extend for another 6 months but their pref would be to convert to full time
Will pay for people who want to relocate to Halifax if they are open to moving
Mississauga 1x a week onsite
Top skills: generating insights for media
- Technically tableau and salesforce MCI
- Ability to manage people
- Positive attitude and good culture fit
Focus on agency experience media agencies less project focused but have overseen campaign media insights for clients
Here s where you ll be focusing:
Lead the Retail Media Measurement & Insights team setting priorities and managing day-to-day execution
- Mentor and develop team members fostering a high-performance and growth-oriented culture
Strategy:
- Own the measurement roadmap and strategy defining what s needed to deliver high-quality reporting and insights for our vendors (e.g. attribution incrementality A/B testing)
- Work alongside data and tech teams to enable development of best-in-class measurement practices and methodologies including vendor facing dashboards to increase maturity in our reporting offering
Insights and Reporting:
- Work with Retail Media data team to ensure necessary tagging and data infrastructure
- Define key metrics for different tests and identify sources of data to create test projections
- Collaborate with marketing sales ad operations and finance to ensure campaigns are tracked and measured effectively
- Make recommendations for testing based on performance analysis and consumer insights
- Support account teams by turning data into clear actionable insights for vendor facing storytelling
- Deliver accurate timely reports with analysts for both internal teams and external partners
- Collect clean and synthesize live test data and derive user insights
- Conduct ad-hoc analysis by pulling data from multiple sources including historical performance trends and benchmarking
CF2
#LI-Hybrid
- 8 years experience with data analysis and reporting
- Strong communication skills to present insights and recommendations to internal teams and external partners
- Experience of working in digital marketing environment e.g. with ad servers web analytics search bid management etc.
- Familiarity with digital marketing principles such as funnel optimization UX SEO & Landing Page optimization
- Strong knowledge of SQL statistics and proficiency in Excel
- Proficiency in data visualization tools e.g. Salesforce MCI/Tableau; knowledge of database structures and data mining techniques preferred
- Thrives in an entrepreneurial environment; comfortable navigating ambiguity and taking initiative to define new processes to improve ways of working
- Knowledge of key digital marketing KPIs (CPC/CACs etc.)
- Exceptionally organized and a self-starter who can work independently and in a team environment
Employment Type
Full Time
