Lead - Digital Marketing
Lead - Digital Marketing
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Job Description
Job Overview:
We are seeking a proactive and results-driven Growth Marketer to lead our presence and performance across third-party marketplaces such as Gartner Forrester G2 SoftwareSuggest Capterra and others. This role is critical for driving awareness engagement and customer acquisition through trusted technology marketplaces. The ideal candidate will manage vendor relationships optimize brand visibility and maximize ROI from these platforms.
Key Responsibilities:
Marketplace Strategy & Execution:
Develop and execute a comprehensive marketplace marketing strategy aligned with business acquisition goals.
Identify and prioritize platforms that provide the highest potential for reach engagement and lead generation.
Vendor & Partnership Management:
Manage end-to-end relationships with marketplace vendors including Gartner Forrester G2 SoftwareSuggest etc.
Negotiate packages manage contracts and ensure deliverables and performance expectations are met.
Brand Visibility & Content Management:
Ensure consistent and compelling representation of the brand across all marketplace listings.
Coordinate product profile updates upload case studies whitepapers and other marketing assets to increase discoverability.
Review & Reputation Management:
Drive collection and management of high-quality product reviews to build trust and improve marketplace rankings.
Monitor and respond to customer feedback to enhance reputation and visibility.
Lead Generation & Optimization:
Track performance of marketplace listings in terms of impressions clicks and lead generation.
Continuously optimize listings and promotional placements to increase conversion rates.
Performance Reporting & Insights:
Analyze performance metrics and deliver reports with actionable insights.
Recommend strategic adjustments based on data to improve ROI from marketplace spend.
Cross-functional Collaboration:
Work with product marketing content SEO and sales teams to align messaging and leverage marketplace leads effectively.
Qualifications :
58 years of experience in digital marketing or growth marketing with specific experience managing third-party tech marketplaces.
Familiarity with platforms such as Gartner Digital Markets Forrester G2 SoftwareSuggest and others.
Strong understanding of lead generation digital reputation management and B2B SaaS buying cycles.
Excellent project management vendor negotiation and communication skills.
Data-driven mindset with experience using analytics and CRM tools to track and report performance.
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
