Director, Sports Marketing
Director, Sports Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As Director Sports Marketing you will lead and evolve our sports marketing strategy to drive brand awareness fan engagement and long term brand equity. Youll develop breakthrough strategies across athlete partnerships team sponsorships cultural events and performance-driven storytelling to strengthen brand relevance and credibility. This collaborative leadership role works closely with Brand Creative and Design teams to align initiatives with broader business goals. The ideal candidate has deep industry expertise a strong network in sports and a proven ability to craft impactful brand storytelling that connects with athletes and fans alike.
What youll get to do:
Strategy & Leadership
- Lead the development and evolution of Vuoris holistic sports marketing strategy aligning with brand goals product launches and target audiences.
- Own the full lifecycle of sports partnershipsincluding scouting negotiation activation content creation and performance analysis.
- Identify emerging opportunities in sport and culture to drive brand relevance and resonance.
- Champion Vuoris athlete experience fostering long-term relationships (with athletes agents and teams) and delivering exceptional athlete service.
- Manage and mentor a high-performing team focused on athlete engagement and sports activations.
Athlete & Partnership Management
- Cultivate and manage relationships with athletes agents teams and leagues to ensure authentic brand representation.
- Serve as the primary liaison to Vuori athletes ensuring integration into brand narratives and long-term loyalty.
- Collaborate with Product and Design teams to support athlete-led innovation and performance requirements.
- Gather and share athlete insights to inform product development and brand alignment.
Campaign Development & Activation
- Drive the creation of athlete-driven marketing campaigns that build cultural relevance and brand credibility.
- Oversee planning and execution of high-impact activations sports events and hospitality experiences.
- Partner with internal teamsincluding Creative Social PR and Retail Marketingto ensure consistent and cohesive storytelling across all consumer touchpoints.
- Support on-the-ground execution of sports marketing initiatives from strategic planning to operational support.
Cross-Functional Integration & Performance Measurement
- Partner with cross functional teams to embed athletes into integrated campaigns across channels ensuring alignment with Vuoris brand goals.
- Monitor and report on campaign performance brand impact and partnership ROI.
- Leverage data consumer insights and cultural trends to continuously optimize strategy and drive brand growth.
Qualifications :
Who you are:
- Bachelors degree in Marketing Communications Sports Management or related field.
- 12 years of sports marketing experience preferably with a focus on brand-side work in performance or athleisure apparel.
- Established expertise in managing athlete partnerships launching integrated campaigns and driving brand affinity.
- Proven success leading athlete team or league partnerships in a performance-driven category.
- Strong understanding of sports culture consumer and fan behavior and the evolving role of athletes as brand storytellers.
- Demonstrated ability to lead teams manage budgets and navigate fast-paced cross-functional environments.
- Excellent relationship-building negotiation and communication skills.
- Established relationships within professional sports leagues athletes and agencies.
- Passion for performance sport and innovationboth as a business and a lifestyle.
- Willingness to travel for events activations and athlete relationship management.
Additional Information :
Our investment in you:
At Vuori were proud to offer the following to our employees:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $173000 per year - $215000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
