Digital Media Strategy and Planning Specialist
Digital Media Strategy and Planning Specialist
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Job Description
Job Summary:
WHO ARE WE
Live Nation Entertainment is the worlds leading live entertainment and eCommerce company comprised of four market leaders: Live Nation Concerts Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the worlds top five eCommerce sites with over 26 million monthly unique visitors. Live Nation Concertsproduces over 20000 shows annually for more than 2000 artists globally. Front Line is the worlds top artist management company representing over 250 artists. These businesses power Live Nation Network the leading provider of entertainment marketing solutions enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information visit ARE YOU
Passionate and motivated. Driven with an entrepreneurial spirit. Resourceful innovative forward thinking and committed. At Live Nation Entertainment our people embrace these qualities so if this sounds like you then please read on!
THE ROLE
The Digital Media Specialist will assist in the development of media campaigns and will be an integral part of the Digital Marketing team. Key responsibilities include assisting in the development of media plans and coordinating with internal stakeholders and digital channel partners in a fast-paced results-oriented environment. Must have a knack for analyzing data thinking creatively and coming up
with innovative media strategies.
WHAT THIS ROLE WILL DO
- Assist with the creation of data-driven multi-channel digital media plans that align with event
- objectives
- Collaborate closely with teams to ensure plans across all events are leveraging best practices and
- optimal media mix (Direct Paid Search Social and Programmatic)
- Assist with oversight and buying direct digital media buying and reporting
- Work across teams to QA campaigns to ensure accuracy and consistent execution
- Analyze topline media performance and suggest optimizations
- Proactively monitor media landscape and identify relevant trends pertinent to our business
- Keep tasks accurate and organized to meet and various due dates and deadlines
WHAT THIS PERSON WILL BRING
- Bachelors degree
- 2 years experience in Digital Media
- Experience in at least one of the following:
- Social Platforms (Facebook/Instagram Twitter Pinterest Snapchat TikTok)
- DSPs (Googles DV360 The Trade Desk)
- Paid Search (Google Ads SA360)
- Digital ad trafficking tools (Campaign Manager/DCM etc.)
- Project management tools (Asana)
- Knowledge of media landscape foundational media math etc.
- Experience across digital media including Direct Digital Paid Search Social and Programmatic;
- agency experience highly preferred
- Strong degree of accuracy and attention to detail
- Ability to thrive in a very fast-paced environment with high volume
- Proficiency in Microsoft Excel including advanced formulas pivot tables and vlookups
- Excellent verbal and written communication skills
- Ability to maintain efficient communication across different teams
- A passion for everything digital with an active interest and understanding of online advertising and
- industry trends
BENEFITS & PERKS
Our motto is Taking Care of Our Own through 6 pillars of benefits:
- HEALTH: Medical Vision and Dental benefits for you and your family including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Generous paid time off policy including paid holidays sick time and paid days off for your birthday Free concert tickets
- WEALTH: 401(k) program with company match Stock Program
- FAMILY: New parent programs & support including caregiver leave and baby bonuses infertility support
- CAREER: Tuition reimbursement student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience talent and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations Live Nation also wishes to participate in a timely good faith interactive process with a disabled applicant or employee to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.
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The expected compensation for this position is:
$54000.00 USD - $69000.00 USD** Pay is based on a number of factors including market location qualifications skills and experience.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
