Global Pet Professional Manager

Job Level:

Job Description:

Changing the World One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Global Pet Professional Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35 years. From our humble beginnings founded in a small town in Alberta Canada Champion with its ORIJEN and ACANA brands is a key player in the global premium pet food industry.

Our purposeTo Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetimeprovides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us and the environment that sustains us are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Heres the scoop - Summary

We are seeking a strategic and results-driven Global Pet Professional Manager to lead the development and execution of our advocacy strategy. This individual will be responsible for identifying and nurturing brand advocates sourcing relevant content and ensuring our pet professionals are equipped to speak about our brands with confidence and authority.

The role will collaborate with cross-functional teams to create and manage content for our advocacy hub engage with digital teams for consumer activations and support the brand experience team in incorporating sampling efforts. Additionally the Pet Professional Manager will work closely with our Research & Innovation team to develop a vet engagement strategy.

Ultimately this role delivers to our compelling purpose better world for pets.

What a typical day looks like

Advocate Strategy Development:

• Identify and build relationships with key brand advocates within the pet professional community.

• Develop and implement strategies to engage and nurture these advocates to drive brand awareness and loyalty.

• Collaborate with teams to ensure advocacy efforts align with overall brand goals.

• Manage agency relationship.

Content Sourcing & Management:

• Source curate and manage content for the advocacy hub ensuring it is relevant engaging and aligned with brand messaging.

• Ensure all content is up-to-date accurate and optimized for sharing within the professional community.

• Maintain a library of resources for brand advocates providing them with tools to effectively communicate our brand values.

Vet Engagement Strategy:

• Partner with the Research & Innovation (R&I) team to develop a strategy and plan for engaging veterinary professionals.

• Identify opportunities for collaboration with vets creating content and resources to support their role as brand advocates.

Digital Collaboration & End Consumer Activations:

• Work closely with the digital team to align advocacy content with end consumer activation strategies.

• Collaborate on campaigns and initiatives that highlight brand advocates ensuring a seamless integration of content across channels.

What youll bring

• Bachelors degree in Marketing Communications or a related field.
• Proven experience in content management brand advocacy or influencer marketing ideally within the pet or related industries.
• Strong understanding of pet professional communities (vets groomers trainers etc.) and their role in shaping consumer preferences.
• Excellent written and verbal communication skills with the ability to create compelling content and train others effectively.
• Strong project management skills with the ability to coordinate cross-functional teams.
• Experience in digital marketing and social media strategies with the ability to leverage content for consumer activations.
• Passion for pets and the pet industry with a deep understanding of brand advocacy and community engagement.
• Detail-oriented with strong project management capabilities.

What can you expect from Champion

• Safety:A strong commitment to ensure all people are provided with a safe healthy and respectful environment.
• Earnings: $70000-$80000 USD annual salary annual bonus eligibility and 401k with company matching.
• Industry Competitive Benefits:Medical dental vision and employee assistance programs to meet your individual or family needs.
• Continuing Education:In house & online learning & development as well as an education assistance program.
• Quality:a dedication to uphold the highest standards of authenticity nutritional integrity and food safety to earn the trust of Pet Lovers everywhere.
• Other Perks:Free bag of premium pet food each month.

What are you waiting for Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom diverse points of views to be heard and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race color religion sex national origin sexual orientation gender identity disability age veteran status or any other creed you are wanted here.

#cpfind

Skills:

Competencies:

The base pay range for this position at commencement of employment is expected to be between the range listed above however base pay offered may vary depending on multiple individualized factors including but not limited to market location job-related knowledge skills and total compensation package for this position mayalso include other elements if eligible including variable pay medical and dental benefits participation in 401k plan and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employees work schedule (i.e. part-time schedule store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.