Lead Web Analyst

SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With built-in research expertise and AI-powered technology its like having a team of expert researchers at your fingertips.

Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at .

What were looking for

Were looking for an experienced Lead Web Analyst with expert-level Amplitude knowledge to join our fast-moving Web team. Youll drive deep user behavior analysis surface conversion opportunities and deliver insights that directly impact sign-ups lead conversion and MQL growth. Youll be the analytics lead for web optimization partnering with cross-functional teams to guide decisions through data.

What youll be working on

• Analyze user journeys in Amplitude to uncover friction points behavioral insights and optimization opportunities across self-serve and sales-assisted funnels.
• Build web performance frameworks to track and improve KPIs related to conversion engagement and user flow.
• Develop dashboards and reports using Tableau and Amplitude delivering clear executive-ready insights on trends shifts and growth opportunities.
• Support A/B testing with data-driven hypotheses success criteria and impact analysis across key pages and flows.
• Ensure clean accurate tracking managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
• Tell clear data stories translating behavior into actionable recommendations with business impact.
• Lead analytics for web initiatives proactively surfacing insights that drive experimentation and reduce drop-off.
• Collaborate across teams aligning data work with Marketing Product Engineering and RevOps goals using tools like Jira and Confluence.

Wed love to hear from people with

• 7 years in marketing/product analytics focused on web and user journey analysis for B2B or self-serve digital funnels.
• Advanced Amplitude skills with hands-on experience in funnel analysis segmentation and optimization.
• Strong communicator with the ability to turn complex data into compelling stories for executive audiences.
• SQL proficiency and experience building dashboards in Tableau.
• Expertise in A/B testing data instrumentation and managing GTM/web tracking.
• Experience working cross-functionally in fast-paced or high-growth environments.
• Bonus Tools: Amplitude GA4 Eppo Crazy Egg Tableau GTM Snowflake SQL
• Bonus Workflow: Jira Confluence

SurveyMonkey believes in-person collaboration is valuable for building relationships fostering community and enhancing our speed and execution in problem-solving and decision-making. As such you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

Why SurveyMonkey Were glad you asked

SurveyMonkey is a place where the curious come to grow. Were building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey we weave employee feedback and our core values into everything we do to create forward-looking benefits policies employee programs and an award-winning culture including our annual holiday refresh our annual week of service learning and development opportunities like Curiosity Week and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.