Senior Marketer, Commercial Marketing BENELUX
Senior Marketer, Commercial Marketing BENELUX
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Job Description
Goodyear. More Driven.
About the Position
The Commercial Marketing Lead - Benelux will help local Truck and OTR replacement and Fleet Mobility sales teams reach their lead acquisition customer retention volume and profitability objectives.
Additionally this person will:
- Understand the business environment (customers partners competitors) in order to design a Marketing plan that is fully relevant in its market context.
- Fully execute the local Marketing plan on time after ensuring its full consistency with Goodyears Commercial EMEA Marketing strategy and the PBUs (Product Business Units) business objectives.
- Ensure that all Marketing actions/communications are fully in line with Goodyears Corporate identity and local Legislations in order to ensure Goodyears image consistency and to protect the Companys reputation and brand name.
Your Responsibilities
- Define the local Marketing plan in line with the Commercial EMEA Business Unit and the Commercial EMEA Marketing strategy and objectives including campaigns content events and digital initiatives. Implement the Marketing activation plan for Commercial Products Solutions and Services (Truck and OTR). Localize and deploy centrally created Marketing collaterals. Create local Marketing collaterals in addition if necessary.
- Activate digital Marketing strategy through local initiatives such as sellout campaigns CRM website content management traffic analysis SEO SEA and social media.
- Work closely with the sales teams (Truck and OTR Replacement and Fleet Mobility) enabling them to meet their business objectives by providing them with appropriate guidance tools materials and presentations.
- Define control and report the Marketing budget. Ensure optimized use of the Marketing budget and that the latter remains inside of the allocated budget frame for the country/cluster.
- Collaborate with the Communications Hub Leader to define a communication calendar covering traditional and social media coms in order to support demand generation loyalty brand new products services and solutions introduction as well as support Goodyears thought leadership positioning.
- Collaborate with Sales Enablement to develop sales force capabilities to successfully bring to market the complete value proposition.
Your Profile
- Bachelors or Masters degree in Marketing.
- 4 years experience in Marketing functions - Sales experience is a plus.
- Good Project Management skills.
- Comfort in operating with numbers.
- Efficient communicator.
- Executional drive. Confident structured creative and dynamic personality.
- Capability to well understand customers and internal teams needs.
- B2B marketing practice and tools knowledge incl. digital.
- Product and industry (automotive transportation logistics leasing) knowledge is a plus.
- Fluency in English and Dutchis required.
Goodyear is one of the worlds largest tire companies. It employs about 68000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron Ohio and Colmar-Berg Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products go to
Required Experience:
Senior IC
Employment Type
Full Time
