Public Relations Manager
Public Relations Manager
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Job Description
Your Role at Raising Canes:
The Public Relations Manager supports Raising Canes national storytelling efforts by managing media strategy refining processes and leading campaign-based communications. This role is responsible for executing PR strategies pitching media writing content and managing relationships with reporters and media outlets across multiple industries to drive brand awareness.
Your Impact and Responsibilities:
- Lead development of press releases media lists messaging and PR content for campaigns events and brand activations at the local and national level
- Manage execution of media events press briefings and interviews
- Collaborate with PR local marketing and brand teams to align messaging and maximize reach
- Lead strategy for primary and secondary brand campaigns
- Monitor media coverage and trends to inform messaging and identify opportunities or risks
- Manage PR calendars reporting cadence and team deliverables to meet deadlines and maintain quality
- Produce talking points and media kits for internal and external spokespeople
- Develop and maintain working relationships with various key media outlets
Travel Requirements:
- 75%
Qualifications :
- 5 years experience in public relations supporting food beverage retail or consumer brands
- Bachelors degree in public relations business or marketing
- Experience managing media campaigns pitching national outlets and developing relationships
- Strong writing and editing skills with mastery of grammar punctuation and AP style
- Proficiency in Microsoft Office and PR media tools including Muck Rack and Cision
- Detail-oriented organized and flexible for timely multi-project management
- Ability to work effectively and efficiently both independently and collaboratively
- High sense of discretion with confidential sensitive information
Preferred Qualifications
- Experience with sports media or athletic partnerships
- Strong interest in pop culture trending events and sports
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Terms of Use
Privacy Policy
Candidate Privacy Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
