Director of Growth
Director of Growth
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Job Description
As the Director of Growth you will be responsible for Ventions digital lead generation and qualification activities. Optimizing for pipeline generation you will be entrusted with a sizable paid marketing budget that will be allocated across a portfolio of campaigns and channels. In this highly technical role you will also maintain and improve Ventions growth stack related data architecture and business logics and algorithm.
More specifically you will:
- Develop and execute Vention lead acquisition strategy for performance marketing and organic/SEO channels
- Manage a team of senior performance marketers creating operating drumbeat experiment cadences and learning feedback loop
- Allocate paid marketing spend to maximize pipeline creation in line with Ventions business strategy and priorities
- Maintain a detailed understanding of paid campaign performance through deep analytical scrutiny and real-time reporting
- Ensure a proper distribution of leads between sales motions territories and product groups
- Optimize traffic-to-lead conversions working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user journey.
- Leverage behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conversion
- Build and maintain Ventions attribution model to guide decision-making about future spend allocation
- Maintain and improve data architecture of the growth stack from paid campaign to cohort monitoring to CRM workflows.
- Maintain and optimize CRM data architecture and processes to improve the sales teams efficiency and improve customer data analysis and segmentation
- Ensure proper integrations and data integrity between all go-to-market related tools including CRM email marketing calendaring structured outreach enablement and more
- Maintain and improve business logic and algorithm for lead scoring grading and routing with intent to maximize pipeline creation
- Work collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account executives
Qualifications :
- Bachelor degree in engineering data science mathematics or economics
- 8-10 years of experience managing paid marketing across various platforms and channel (i.e. Google Youtube Linkedin & others)
- Skilled in data and system architecture in the context of growth stack (i.e. Salesforces Snowflake PowerBI Google Analytics etc.)
- Proven expertise in CRM management with deep knowledge of CRM data structure and best practices including certifications for Salesforce administration (SCA SCAA)
- Track record or managing external marketing spend in excess of $5M
- Strong knowledge of SEO/SEM mechanisms and a track record of successful implementation
Additional Information :
How We Take Care of You
- Flexible paid time off and remote work policies.
- Complimentary beverages and snacks so that you are fuelled and ready for your day.
- Global comprehensive health plans so you feel your best.
- Career growth opportunities. Your future matters.
- Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights.
- Time off to volunteer and give back to your community.
What to Expect in Your Interview
- Initial Call
- Hiring Manager Interview
- Business Case
- Final Interview
- Decision & Offer
Commitment to Equal Employment Opportunity
Our culture is an uplifting environment for high achievers. The fast-paced high-performance environment will give you the opportunity to build products processes and strategies that will have a lasting impact.
When you join Vention you join a team of professionals with a diverse variety of experiences backgrounds and perspectives. Together we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion.
Were passionate about helping you do your best work. Claim your seat and find out what you can do!
If youre unsure if your experience perfectly matches our job posting we encourage you to apply anyway. We are happy to chat and get to know you better while you can understand the role as well.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
