Senior Marketing Manager, Acquisition & Retention, Visa Managed Services - 24-Month Fixed Term
Senior Marketing Manager, Acquisition & Retention, Visa Managed Services - 24-Month Fixed Term
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1 Vacancy
Job Description
Team Summary
Visa Consulting & Analytics (VCA) Australia New Zealand and South Pacific (AUNZSP) is Visas advisory division working with Visas clients (including card issuers acquirers and merchants) on a broad range of key business initiatives including strategy operational optimisation customer engagement and overall business profitability.
VCA is made up of three services lines - Advisory Data Science and Managed Services the latter being the execution arm of VCA. Our Managed Services teams (also known as squads) are embedded on client sites leading long-term engagements and delivering value primarily through implementation and execution services. We deliver objectives from a shared value agenda but are also closely connected to the broader VCA team sharing knowledge and bringing the best of Visa to the client.
We are looking for a dedicated Senior Manager for the role of Senior Marketing Manager Acquisition & Retention embedded with one of our valued clients based in Auckland. This role is a 24-month fixed term contract.
Role Summary
As a Senior Marketing Manager Acquisition & Retention you will be responsible for delivering customer acquisition and retention strategies that drive great customer and business outcomes for our client. You will work closely with delivery partners in Sales Distribution Teams Marketing Customer Engagement and Data and Analytics. This role requires a strategic mindset strong leadership and deep expertise in customer lifecycle management within the banking sector.
Key Responsibilities:
- Design and deliver go-to-market customer acquisition and retention strategies for business banking alongside key stakeholder across the enterprise.
- Identify opportunities and support the development of Next Best Conversations to successfully meet business customer needs throughout their lifecycle.
- Collaborate with stakeholders across the enterprise to deliver initiatives that build capability and improve business performance.
- Optimise sales performance across channels by refining and managing the sales funnel - awareness consideration contact rates conversion and retention rates.
- Turn the main bank/market share and domain cohort strategies into deliverable initiatives.
- Design and deliver compelling propositions to improve customer acquisition entrenchment and retention.
Qualifications :
Key Requirements
- Bachelors degree in Marketing Business Finance or a related field.
- Banking and/or financial services experience.
- Experience in acquisition and retention including lead identification and conversion proposition development.
- Outstanding stakeholder engagement and influencing skills - you will be able to work with a range of stakeholders to create collaborative working relationships and drive behavioural change across the sales and retention processes to deliver strong business performance.
- High degree of commercial acumen - you will understand what drives customer and colleague behaviour and develop approaches that optimise the customer and/or colleague experience and drives business performance.
- A results driven mind set.
- Ability to work in a fast-paced highly regulated environment.
Desirable:
- At least 5-10 years broad experience in designing and delivering go-to-market customer acquisition and retention strategies in financial services or similar industry.
- Understanding of the emerging propositions in payments and their role in driving business customer success
Why this is important to Visa
This role will support a strategic and multi-dimensional client in New Zealand as a member of a growing team at Visa. This role ensures the delivery of safe secure payments by developing robust compliance plans. It builds customer trust and protects the organization from financial loss due to non-compliance.
Projects you will be a part of:
The role will ideally be based in Auckland in a hybrid work environment (minimum 3 days in office per week). As the worlds leader in digital payments technology Visas mission is to connect the world through the most creative reliable and secure payment network - enabling individuals businesses and economies to thrive. Our advanced global processing network VisaNet provides secure and reliable payments around the world and is capable of handling more than 65000 transaction messages a second. The companys dedication to innovation drives the rapid growth of connected commerce on any device and fuels the dream of a cashless future for everyone everywhere. As the world moves from analogue to digital Visa is applying our brand products people network and scale to reshape the future of commerce.
At Visa your individuality fits right in. Working here gives you an opportunity to impact the world invest in your career growth and be part of an inclusive and diverse workplace. We are a global team of disruptors trailblazers innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world creatively moving the industry forward and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
Youre an Individual. Were the team for you. Together lets transform the way the world pays.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
