Organizational Profile: Asian Americans Advancing Justice AAJC (AAJC) is a national 501(c)(3) nonprofit founded in 1991. Our mission is to advance the civil and human rights of Asian Americans and to build and promote a fair and equitable society for all. For 30 years we have served as the leading Asian American voice on civil rights issues in our nations capital fighting for the rights of our communities through policy advocacy litigation research public education and community engagement.
Based in Washington DC Advancing Justice AAJC is a member of the Asian Americans Advancing Justice (Advancing Justice) affiliation. With our affiliates in Atlanta Chicago and Southern California we work together as equal and independent partners operate under one name and strive to speak with one unified and powerful voice to promote justice empower our communities bring local and national constituents together and strengthen our multiracial democracy.
Title: Assistant Director of Strategic Communications
Reports to: Vice President (VP) of Strategic Communications and External Engagement
Supervises: One (1) full-time staff member
Term: Immediately
Status: Full-time Exempt Employee 40 hours/week
Salary: $85000-$95000
Location: Washington D.C.
This is a unionized organization and this position is not in the collective bargaining unit.
Position Description: The Assistant Director of Strategic Communications and External Engagement will be responsible for aspects of strategic communications including reframing complex AAJC policy legal and advocacy advancements into relatable messages and stories about their transformative effect on the lives of vulnerable people. Through change narrative the Assistant Director will effectively shift the focus from the process employed to its ultimate impact on the individuals and the communities AAJC and its partners serve.
The Assistant Director will work collaboratively with relevant staff to identify AAJC initiatives to promote develop messaging and associated story ideas featuring compelling impacted persons experiences and help determine the best format and the most effective media channels through which to convey them.
DUTIES AND RESPONSIBILITIES
Organizational Leadership and Strategic Planning
- Act as a thought partner to the VP of Strategic Communications and External Engagement to support and implement plans and ideas for AAJC and its various initiatives.
- Serve as a senior-level mentor and a bridge-builder for AAJC ensuring collaboration between departments and strengthening partnerships with affiliates and key external partners.
- In collaboration with the VP of Strategic Communications and External Engagement coordinate with local partner grantees affiliate organizations and coalition partners to effectively raise AAJCs voice.
- Supervise the Digital Engagement Associate and collaborate with other members of the strategic communications staff to identify tasks and issue messaging through relevant communications channels.
- Advance new ideas and innovations that align with AAJCs mission and strategic plan.
Direct Responsibilities
Narrative Change/Storytelling:
- Develop strategies and ideas for soliciting stories from impacted individuals and collaborate with Policy & Program teams to develop storyline content for each issue area.
- Craft compelling narratives and editorial content about issues AAJC and its partners are addressing highlight progress achieved toward them and issue inspirational calls to action.
- Work with department teams to develop storyline content and products from impacted individuals who share their story with AAJC.
- Conduct narrative training for AAJC staff and partners to utilize with different audiences including impacted individuals.
- Contribute ideas and craft stories ways to repurpose existing content through storytelling.
- Develop narrative change press strategy with the Media Relations Associate.
Messaging Development:
- Develop message guidance for AAJC advocates and its partner network.
- Lead or assist with research writing copy editing and development of communications content like eblasts blogs press releases newsletters talking points and campaign reports.
- Organize virtual webinars or in-person briefings for messaging and storytelling and produce reports for internal and external interested stakeholders as needed.
- Develop communication strategies and multi-channel communication campaigns that optimize engagement with identified audiences.
- Prepare speeches talking points executive presentations press releases elevator pitches and other supporting material as needed.
Communications Strategy:
- Assist in identifying developing and implementing AAJC reach and brand-building initiatives.
- Assist the VP of Strategic Communications and External Engagement with day-to-day operations including budgeting; staff recruitment management and development; and managing consultants and vendors.
- Collaborate with AAJCs policy and communications teams and its partner network to develop persuasive visual and written content and media-pitch ideas.
- Support and inform the design and development of content executive and senior-level communications and events and convenings.
- Develop Key Performance Metrics to track effectiveness of various outreach efforts quarterly with a goal of strengthening and improving them.
- Provide recommendations for new tools products or opportunities to present or think about AAJCs work.
- Collaborate across all AAJC teams to forward AAJCs various efforts.
- Provide creative solutions to communication challenges raised by AAJC staff and teams.
- Other duties as assigned.
Fundraising
- Collaborate with the development team and provide impactful meaningful stories and content for donor communications (newsletters special and annual reports social/other media etc.).
- Co-plan and support annual fundraising efforts including AAJCs signature fundraising event.
- Attend meetings with and provide ideas for prospects/donors as requested.
General AAJC Roles
- Live and exhibit the Values of AAJC by contributing to an environment that promotes trust teamwork and transparency among staff board National Advisory Council affiliates and community partners.
- Contribute to establish and follow policies and procedures including maintenance of confidentiality to ensure that the principles of AAJC are implemented.
- Participate in and lead decision-making processes understand outcomes and be accountable for decisions made in or affecting their area.
- Understand the values and principles of AAJC and apply them fully in work responsibilities.
- Participate in other activities and serve on ad hoc committees as requested.
- Attend and contribute to AAJC and Board of Directors meetings as requested.
- Be available to travel and work evenings and weekends as requested.
EDUCATION AND PROFESSIONAL EXPERIENCE
Education and Experience
- Bachelors Degree required.
- At least eight years of professional experience in a mission-driven social impact non-profit philanthropy and/or communications field.
- Ability to meet internal and external deadlines in a fast-paced rapidly-changing environment is required.
- Experience managing communications resources including internal and external relationships vendors and agencies.
- Demonstrated experience with strategic planning and execution; messaging strategy; public affairs and public relations; content development; writing and editing; project management; presentation development; vendor relations; and budget management.
- Experience supervising and managing staff members.
- Experience with and knowledge of Asian American civil and/or human rights issues desired.
Skills Knowledge and Abilities
- Possess a passion for storytelling on a multitude of civil rights issues and through a variety of communications products.
- Ability to frame and articulate messages to the media.
- Excellent writing editing and verbal communication skills.
- Strong outreach interpersonal and relationship-building skills across diverse groups and various sectors.
- Strong project and process management including planning and coordinating skills.
- Ability to train and facilitate conversations with individuals from a wide range of backgrounds.
- Excellent attention to detail and follow through.
- Self-starter able to take initiative and work independently.
- Knowledgeable in communications tools and channels to amplify and promote AAJC.
- Proficiency in Microsoft Office Suite G Suite WordPress social and other media platforms.
*** COVID vaccination required. Exemption requests considered on a case-by-case basis. ***
Application Process: Send resume cover letter writing sample and references (well only contact for finalist) to Hiring Manager at or 1620 L Street NW Suite 1050 Washington DC 20036. Applications with all four items will be considered.
Asian Americans Advancing Justice AAJC is an equal opportunity employer.
Flexible work from home options available.
Asian Americans have been part of the American story since its earliest days. From those who traveled to the U.S. as a result of changing immigration policies to refugees who came to American shores in search of safety to recent immigrants who continue to join our nation in search of the famed American Dream the one indisputable truth about our community is its breadth diversity and resilience.
And yet we have seen our community ignored in national conversations about the very policies that define our experience: immigration voting rights and so much more.