Manager, Paid Media, Barron's & MarketWatch
Manager, Paid Media, Barron's & MarketWatch
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$ 90000 - 120000
1 Vacancy
Job Description
Job Description:
ABOUT US
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
ABOUT THE ROLE
Dow Jones is seeking a Paid Media Manager in the US region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for Barrons and MarketWatch. The paid media team is data driven collaborative and open to all ideas in order to help achieve growth goals.
As Paid Media Manager you will work highly collaboratively across the organization with multiple stakeholders to plan develop and execute growth strategies. You must have at least 5 years of experience managing direct response paid media campaigns from start to finish.
You will report to the Director Paid Media Barrons & MarketWatch and work cross-functionally with teams across the marketing organization including but not limited to Acquisition Engagement & Retention Brand Audience and Data Science.
You will work on-site in our midtown Manhattan office 3 days each week.
YOU WILL
Create an effective strategic framework across paid media platforms including Meta Google Search DV360 LinkedIn X Reddit and Snapchat.
Optimize media strategies to improve performance and ensure the KPI goals are met.
Manage a $20M annual media budget to increase audience reach maximize acquisition volume and deliver on CPO goals.
Be hands on in-platform - QAing campaign builds optimizing targeting strategy and monitoring performance.
Manage and monitor ongoing campaigns working with internal teams to ensure that campaign goals are met and remaining agile to respond to real-time performance.
Find ways to use media creative and content to deepen our relationship with our audiences to drive subscriptions grow our digital channel footprint and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
Actively report track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
Stay ahead of industry trends platform updates and emerging technologies to keep our media strategies at the forefront.
YOU HAVE
5 experience in paid search with additional experience in display/programmatic and paid social
Proven experience identifying meaningful actionable insights within past successful paid media campaigns
Hands-on experience with developing and reporting onperformance mediametrics and KPIs for business goals process improvement projects and campaign management
In-depth experience with G-suite tech stack (GA4 DV360 CM360 SA360)
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
A proactive mindset as well as the ability to seek out and build the necessary relationships throughout the organization to achieve success
Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment
A bachelors degree in marketing or business administration is preferred
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $90000 - $120000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Employment Type
Full-Time
