Senior Manager, Value Proposition- International Banking (227287)

Requisition ID: 227287

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

International Banking

Scotiabank is Canadas most international bank with an international presence unmatched by other Canadian Banks. Our operations include providing a full range of financial products solutions and advice to retail small business and commercial customers in Latin America the Caribbean Central America and the Asia Pacific. In addition our partnerships with associated corporations in China Curacao Thailand and Venezuela provide an entire suite of personal commercial wealth management and insurance services to over 24 million customers globally.

Join a purpose-driven winning team committed to results in an inclusive and high-performing culture.

Purpose

Responsible for shaping and evolving the Commercial Banking client offering across diverse international markets. This role blends strategic thinking with a deep understanding of client segmentation and needs-based design to craft differentiated value propositions.

The ideal candidate combines strong business acumen market development client-centric innovation segmentation analysis and marketing-savvy thinking to create meaningful differentiation in a competitive landscape.

What Youll Do:

• Develop and refine the client-centric value proposition for Commercial Banking clients across all geographies.
• Conduct market research competitor analysis and internal performance reviews to inform positioning differentiation and product-service alignment.
• Support segmentation strategies by aligning value propositions to the distinct needs and expectations of target client groups.
• Collaborate with product marketing and digital teams to shape messaging and go-to-market plans.
• Translate complex solutions into client-friendly narratives use cases and proof points that demonstrate business value.
• Work with internal stakeholders to ensure alignment between value proposition and delivery experience.
• Create and maintain tools such as personas segment maps and value story libraries that bring client insights to life.
• Track adoption and performance of value propositions using KPIs and client feedback to guide iterations.
• Work with sales and frontline teams to articulate and embed value propositions into client conversations onboarding and relationship management practices.
• Develop tools and training materials to enable frontline teams to communicate value clearly and consistently.
• Stay current on industry trends client behavior shifts and innovations that may shape the evolution of the banks offering.
• Collaborate with Risk and Compliance teams to ensure adherence to regulatory standards and internal policies (e.g. KYC AML) safeguarding the banks reputation and client relationships.
• Liaises with business teams in 14 countries across Latin America and the Caribbean.
• Oversees Value Proposition best practices adoption and IB-wide alignment across regions
• Responsible for a portfolio of KPIs reporting and data management initiatives encompassing multiple channels segments and products focused around Value Proposition
• Contributes to large complex projects and initiatives spanning numerous IB Markets business lines and functional areas and involving large numbers of resources with diverse skills abilities backgrounds and competencies.

What Youll Bring:

• Bachelors degree in Business Economics Marketing or a related discipline; MBA or Postgraduate specialization in marketing strategy or international business is a plus.
• 3-5 years of experience in Marketing Product Management Value Proposition.
• 3-5 years of experience in Banking or Financial Services is desirable. Alternatively experience working in Multinationals with focus on Marketing or Product or Value Proposition.
• Familiarity with customer segmentation models needs-based design and product-market fit validation approaches.
• Proven ability to convert client insights and data into compelling value narratives and positioning.
• Collaborative mindset with experience working across product sales digital and marketing teams.
• Demonstrated experience working in Latin America and/or the Caribbean.
• Comfortable navigating matrixed organizations and building consensus with diverse stakeholders.
• Full professional proficiency in both English and Spanish.

Interested

If your experience is closely related but doesnt align perfectly with every qualification we do encourage you to apply - you might be the right candidate for this or other roles at Scotiabank!

At Scotiabank every employee is empowered to reach their fullest potential respected for who they are and embraced for their differences. Thats why we work to grow and diversify talent and engage employees in a performance-oriented culture.

Whats in it for you

Scotiabank wants you to be able to bring your best self to work and life every day. With a focus on holistic well-being our many flexible benefit programs are designed to help support your unique family financial physical mental and social health needs.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.