Strategic Account Manager, Digital
Strategic Account Manager, Digital
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Job Description
KLAS 8 News Now the Nexstar Media TV station in Las Vegas Nevada has an exciting opportunity for a digital advertising sales star to serve as a consultant to our account executives and key clients while maximizing their earning potential by developing new business.
Were looking for someone to complement our sales team of experienced and creative people in a fast-paced and fun environment.
The Strategic Account Manager generates digital advertising revenue by calling on local and regional businesses and agencies to develop new business accounts. They will sell digital marketing solutions to these businesses utilizing Nexstars full suite of digital products and assist account executives in client service and digital strategy for key station accounts.
The compensation plan includes a base salary plus monthly sales commission with the opportunity to develop local regional and multi-market business.
If this sounds like your ideal career we want to meet you!
Essential duties and responsibilities
- Meet or exceed individual revenue targets and develop a strategy to support achievement of goals
- Prospect qualify develop close and grow new digital advertising business
- Make in-person sales calls and phone calls to reach key decision makers
- Conduct in-depth needs analysis to understand each clients unique advertising goals
- Develop and present customized digital advertising solutions. Must be able to confidently pitch and effectively close new business on your own and in collaboration with a sales manager.
- Provide regular follow-up reporting to clients using detailed analytics
- Assist sales team with proposal development client service and analytics for key accounts
- Develop a file of success stories and case studies to share with the sales team
- Share knowledge of digital media products and trends during sales training meetings
- Assist sales management team with special projects related to digital sales
- Other duties as assigned
Requirements & Skills:
- Expertise selling CTV and targeted video advertising is required. Experience with other digital advertising products such as display SEM SEO and social media is a plus.
- Excellent presentation skills are essential - Ability to write design and deliver clear and concise information in a creative and compelling format
- Comprehensive knowledge and practical application of digital media targeting capabilities and analytics
- A consistent track record of meeting or exceeding sales targets
- Strong time management skills consistently meets deadlines
- Effective relationship building customer service communication and negotiation skills
- Strong computer skills. Must be able to produce high quality documents in Microsoft Office including Word Excel and PowerPoint
- Professional appearance is a must
- Reliable transportation valid drivers license and a satisfactory driving record
Education/Experience
Bachelors degree in marketing advertising mass communications or a related field or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience selling CTV and digital video advertising OR a minimum of 5 years in a digital marketing strategic role along with previous business to business sales experience
Physical Demands & Work Environment:
The Strategic Account Manager must be able to sit reach conduct telephone conversations use electronic mail write letters and memos conduct face-to-face discussions with individuals or groups make decisions without supervision and work indoors in environmentally controlled conditions. This is not a work from home position and requires going to the office 5 days a week.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Required Experience:
Manager
Employment Type
Full-Time
