Marketing Communications Manager
Marketing Communications Manager
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Job Description
Overview
Since our founding in 1924 weve cut cardiovascular disease deaths in half but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress we need passionate individuals like you. Join our movement be part of the progress and help ensure a healthier future for all. You matter and so does the impact you can make with us.
The American Heart Association National Center has an excellent opportunity for a Marketing Communications Manager supporting our Emergency Cardiovascular Care (ECC) division. This position is hybrid with 2 days in the office per week.
Our ECC Programs (CPR First Aid and related training) educate healthcare providers caregivers and the general public on responding to cardiovascular emergencies including cardiac arrest and stroke. ECC is responsible for developing the CPR education and training that is utilized by healthcare providers and the public. CPR training is delivered by members of the Associations CPR Training Network which is comprised of CPR Instructors. ECC is dedicated to growing public awareness of the importance of early intervention ensuring greater access to training and increased survival rates from cardiac arrest and bystander response.
The ECC department also oversees the Associations Professional Education Hub (PEH) which is a science-based digital learning platform that offers quality courses and training for healthcare professionals to advance their skills to improve patient outcomes. The platform is a resource for Continuing Education as well as individualized professional certifications.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful you will have access to Heart U our award-winning corporate university as well as additional training and support locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinkedInInstagramFacebookX (formerly Twitter) and .
Responsibilities
As the Marketing Communications Manager you will make an outstanding impact by working with colleagues to develop and implement communications and content marketing plans in support of the PEH to increase visibility and attract new customers. Additionally you will formulate and implement communications strategies focused on operational communications that will help our Association CPR Training Network. As part of the communications work devoted to our CPR Training Network you will also identify relevant stories that uphold our mission that can be shared with our Training Network.
- Collaboration with PEHs business development managers to identify gather and leverage customer success stories that can be turned into testimonials white papers and/or case studies and ultimately contribute to increased visibility attract new customers and/or generate leads.
- Develop engaging research-driven B2B content (case studies white papers blogs and/or videos) that can be featured on the Hub and/or appropriate digital channels. As appropriate successfully manage those content opportunities that need to be outsourced developed and finalized.
- Work with ECC marcomms leaders to establish KPIs for content marketing efforts.
- Monitor content marketing efforts and make data-informed analyses with proactive recommendations.
- Create and maintain a content calendar for PEH-specific offerings across digital channels that will also help the ECC business development managers.
- Monitor content marketing industry trends and adapt strategies accordingly.
- In collaboration with colleagues across the ECC department help identify plan and create operational communications for the CPR Training Network.
- Identify gather and develop stories from Training Network the that can be used to build inspirational and/or how-to content to enhance communications. As appropriate successfully manage those content opportunities that need to be outsourced and finalized.
Qualifications
- Bachelors degree in communications journalism marketing or equivalent experience.
- Outstanding written and oral communication skills.
- Three (3) years of work experience in communications content marketing or equivalent experience.
- Ability to develop and implement communications and content marketing plans and campaigns.
- Detail oriented with sensitivity to timeliness.
- The ability to be a self-starter who is resourceful and possesses excellent organizational and time-management skills.
- Proficiency with the Microsoft Suite and Canva
- Proficiency with and technical knowledge of the Adobe Creative Suite (Illustrator InDesign and Photoshop).
- Ability to travel up to 10% nationally with overnight stay
Preferred:
- Five (5) to Seven (7) years of relevant experience
- Healthcare public health and/or agency experience
- Experience with copywriting and proof-reading
- Experience producing photo and video shoots
- Experience with video editing
- Proficiency with Premiere Pro and After Effects
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
- Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments as needed.
- Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs; elgibility for an incentive program is based on the type of position.
- Benefits We offer a wide array of benefits including medical dental vision disability and life insurance along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being we also offer an employee assistance program employee wellness program and telemedicine and medical consultation.
- Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Associations national online university with more than 100000 resources designed to meet your needs and busy schedule.
- Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year which includes several days off at the end of the year.
- Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities or for potential future positions in the organization.
The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health by 2028 the AHA will drive breakthroughs and implement proven solutions in science policy and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association American Stroke Association our mission is to be a relentless force for a world of longer healthier lives regardless of race ethnicity gender gender identity religion age language sexual orientation national origin and physical or cognitive abilities.
This position not a match with your skills Click here to see other opportunities.
In accordance with local and state laws where applicable qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
Required Experience:
Manager
Employment Type
Full-Time
