Senior Associate, Media Buying
Senior Associate, Media Buying
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$ 49100 - 70000
1 Vacancy
Job Description
Sr. Associate Media Buying (Paid Social)
This role is to be based near one of our offices in New York Austin or Chicago.
About us:
We turn customer challenges into growth opportunities.
Material is a global strategy partner to the worlds most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.
We use deep human insights design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.
About the Sr. Associate Media Buying role:
We have an immediate position available for a Paid Social specialist to help lead and further Materials media buying practice. We are seeking qualified candidates with a high level of curiosity enthusiasm and accountability for the performance of our client campaigns.
This role will bring media strategy to execution through deep platform expertise and understanding of how to reach identifiable target audiences to achieve client outcomes. We are seeking candidates with strong experience with the leading social platforms (Meta LinkedIn TikTok etc.). You will be responsible for developing implementing analyzing and optimizing campaigns across multiple clients that serve both B2B and B2C objectives.
The media team at Material is fully supported with experienced media strategists & buyers including leadership at the Group Director level key Media Strategy guidance at the Director and Associate Director level as well as additional support from Managers and Associates. Material also offers Media Analytics and Ad Operations groups for rounded campaign excellence.
Core responsibilities include:
The ideal candidate has a background executing and managing Paid Social campaigns while also possessing the ability to analyze performance to make data-driven decisions stay diligent and organized with pacing and deadlines and be a great culture addition to our Material team.
Understand the clients marketing objectives and goals to be able to make decisions within platforms to meet KPIs
Fully execute and manage campaigns from start to finish; includes keyword/audience research campaign build and self-driven optimizations etc.
Audit buying platforms to evaluate current state and provide recommendations for future optimizations and improvement
Collaborate with Paid Media Manager to ensure strategy is properly executed while also exceeding client goals
Work with the analytics team to find insights and opportunities that will elevate the overarching digital strategy and support key social goals
Monitor and analyze social campaign performance to drive continuous improvements in KPIs
Have a clear understanding of reporting capabilities within platforms to be able to execute ad hoc requests quickly and accurately
Lead testing and optimization efforts around ad creatives and landing pages to maximize yield
Stay current on industry best practices to be able to formulate and execute point-of-view documentation
Respond to needs for business development as they arise
Implement and manage tags and UTM parameter process
Assist with verifying spend and reconciliation with coordinators and planners
Career development requires an openness to cross-training into other media buying platforms (primarily Paid Search)
About you:
2 years of experience in a dedicated Paid Social campaign management role
Expert in full suite of media buying offerings including Meta LinkedIn TikTok (X Pinterest Snapchat Reddit are a bonus)
Strong Excel skills; has experience with platforms like Google Looker Studio
Analytical Tools (e.g. Google Analytics)
3rd-Party Tracking Tools
Works well in a dynamic team culture
Why work for Material
In addition to fulfilling high-impact work company culture and benefits are integral to determining if a job is a right fit for you. Heres a bit about who we are and highlights around what we offer.
Who we are & what we care about:
Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products putting innovation and value creation at the center of our practice. Our clients are in the top of their class across industry sectors from technology to retail transportation finance and healthcare.
Material employees join a peer group of exceptionally talented colleagues across the company the country and even the world. We develop capabilities craft and leading-edge market offerings across seven global practices including strategy and insights design data & analytics technology and tracking. Our engagement management team makes it all hum for clients.
We prize inclusion and interconnectedness. We amplify our impact through the people perspectives and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work.
A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter create new value and make a difference in peoples lives.
PayRange:$49100..00
The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ depending on location and specific skillset required for the work itself.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other factors prohibited by law.
Privacy Statement
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Required Experience:
Senior IC
Employment Type
Full-Time
