Sr. Analyst, Customer Analytics & Insights - Programmatic
Sr. Analyst, Customer Analytics & Insights - Programmatic
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$ 85000 - 110000
1 Vacancy
Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers Sr. Analysts partner with Sales and Customer Success teams to monitor our optimization platform design Real-time Brand Optimization surveys introduce humanly designed segments to boost model exploration and learning and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability reach and effectiveness of programmatic campaigns. Ideally this role will be hybrid out of New York City NY (in-office Tuesday Wednesday Thursday) but we are open to hiring remote (depending on location).
Responsibilities:
- Client-facing lead responsible for communication campaign strategy reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels updating current targeting strategy pitching new analyses to help with clients business challenges/objectives).
- Reviewing performance of models across revenue performance and pacing.
- Design and implement tests to evaluate model and feature performance.
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
- Develop innovative measurement tools and solutions
- Consult with clients regarding development & alignment of marketing programs across on-line channels.
- Determine set-up including testing methodologies reporting requirements and optimization modeling requirements for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
- Communicate campaign optimization results to clients to prove value against original business goals.
Desired Skills and Experience:
- A great communicator who is able to convey complex technical features in simple terms.
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
- Able to multitask and prioritize among several high-profile clients.
- Have a high degree of creativity attention to detail self-motivation and drive.
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player with a penchant for collaboration and knowledge sharing.
- Willingness to do whatever it takes to get the job done.
- Nerdy but loveable.
- Data driven technical self-starting and curious.
- 2-4 years of working experience in a similar role.
- Extensive experience with SQL and Excel/pivot tables.
- Excellent presentation/visualization/storytelling skills with PowerPoint.
- Excellent diagnostic skills.
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
- Professional oral and written communication skills.
- Client facing experience.
- Bachelors degree in Business Finance Economics Statistics Marketing or equivalent experience
BONUS:
- Experience in a digital media/Programmatic analytics role
- Experience puling & putting together audience insights reports
- Experience with VBA/Excel Macros Tableau Python SAS or other data manipulation tools a plus.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $85000.00 - $110000.00 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Senior IC
Employment Type
Full Time
Key Skills
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