Integrated Marketing Manager
Integrated Marketing Manager
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$ 90000 - 125000
1 Vacancy
Job Description
- Support product launches and coordinate marketing campaigns to generate high market impact.
- Create and implement customer-focused messaging based on product and solution differentiators audience personas and buyers journey for target segments.
- Lead the development of customer-facing marketing materials such as campaign assets web content social media email marketing video third party advertising earned media and sales enablement resources.
- Analyze and measure marketing program performance communicate results and drive continuous improvement.
- Prepare and handle an annual marketing budget.
- Understand and articulate the key brand message for product lines and service offerings.
- Serve as Emersons brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.
- Identify evaluate and recommend marketing opportunities in line with product management objectives.
- Steer and coordinate the execution of cross-functional projects involving Industry Product Management Global Education and Digital Customer Experience teams as appropriate.
- Lead the strategic planning process developing integrated marketing strategies and priorities.
- Foster collaborative integrated working relationships across key team members to jointly achieve business objectives and growth.
- Bachelors degree in a marketing communications and/or business-related field required.
- Minimum of five (5) years of marketing experience.
- Experience and understanding of B2B marketing communications development and production practices and media including all digital media (social web video interactive email etc.) as well as integration with traditional marketing media (advertising public relations print event marketing etc.).
- Legal authorization to work in the United States.
- Solid understanding of various subject areas including integrated marketing communications media relations product management and sales enablement.
- Experience handling a marketing budget.
- Ability to work with global colleagues as part of a virtual team.
- Shown success in building and using a brand or specific product category showing improvements or growth in market share revenue or profitability.
We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage Employee Assistance Program 401(k) tuition reimbursement employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.
Our compensation philosophy is simple: we pay a competitive base salary within the local market in which we operate and reward performance during our annual merit review process. The salary range for this role is $90000-$125000annually commensurate with the skills talent capabilities and experience each candidate brings to a role.
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Required Experience:
Manager
Employment Type
Full-Time
