Senior Vice President of Marketing
Senior Vice President of Marketing
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Job Description
The Opportunity:
HCHB is entering an exciting phase of product expansion and market evolution. To support this growth and position us for continued leadership in the home-based care market we are seeking an accomplished Senior Vice President of Marketing to lead our marketing function with a strong emphasis on Product Marketing excellence.
As SVP of Marketing you will serve as a key strategic leader overseeing the full spectrum of HCHBs marketing initiativesfrom brand positioning and market strategy to demand generation product marketing PR and sales enablement. You will play a pivotal role in building awareness of our brand articulating our value to buyers and accelerating business growth. Your leadership will directly influence how the market sees our company how we show up in buyer journeys and how effectively we enable our teams to sell and deliver value.
You will oversee a high-performing marketing organization while also rolling up your sleeves when needed. Youll partner closely with Product Sales Revenue Operations Client Success and Executive Leadership to ensure that all marketing efforts support HCHBs business goals product strategy and revenue growth.
What You Will Do:
Marketing Strategy & Leadership
- Define and lead the overarching marketing strategy aligning with company objectives and revenue targets.
- Guide strategic investment in awareness lead generation customer retention and brand development initiatives.
- Own the marketing funnelfrom brand awareness to pipeline contributionensuring measurable growth at each stage.
- Provide executive leadership and vision to a cross-functional marketing team fostering a culture of performance creativity and accountability.
Product Marketing Leadership
- Ensure exceptional execution in product positioning messaging persona development competitive intelligence and go-to-market strategy.
- Serve as a strategic partner to Product and Sales by driving cross-functional alignment for product launches and lifecycle management.
- Oversee pricing and packaging strategy in partnership with Product and Commercial leadership.
Demand Generation & Campaigns
- Own lead generation and pipeline growth through integrated campaigns digital marketing webinars and event strategies.
- Partner with Sales to define marketing-sourced pipeline goals and execute programs that deliver high-quality leads and accelerate conversions.
Content PR & Communications
- Lead the development of high-impact content including sales collateral thought leadership product guides case studies and more.
- Oversee brand messaging and external communications including public relations analyst relations and media engagements.
- Ensure consistent brand voice and storytelling across all channels.
Sales Enablement & Field Support
- Collaborate with Sales and Sales Operations to ensure teams are equipped with the tools messaging and content needed to win deals.
- Continuously improve enablement strategies to support evolving buyer journeys and competitive dynamics.
Analytics & Optimization
- Build a culture of measurement and continuous improvement by defining KPIs analyzing performance and adjusting tactics accordingly.
- Oversee the marketing technology stack to ensure scalable data-driven execution.
What You Will Bring:
- 10 years of experience in B2B marketing with at least 5 years in product marketing and 3 years in a senior leadership capacity.
- Proven experience in healthcare technology ideally in a SaaS environment serving providers or payer markets; post-acute care experience a plus.
- Strong track record of driving demand launching products and owning positioning in complex B2B markets.
- Deep expertise in product marketing fundamentals including messaging frameworks go-to-market planning competitive intelligence and persona-driven strategy.
- Demonstrated ability to build and lead high-performing teams while remaining a hands-on contributor.
- Strong communication collaboration and executive presentation skills.
- Proficiency with marketing platforms and tools (e.g. CRM CMS marketing automation analytics platforms).
About Us
Founded in 1999 Homecare Homebase a subsidiary of Hearst Corporation is a market leader in healthcare software development providing mobile cloud-based solutions for clinical operational and financial improvement of home-based care throughout the United States. Our software enables real-time solutions for wireless information exchange and communication between the office and clinicians in the field.
Our success is fueled by our talented teams that are driven by their passion to make a difference in patient care. Our employees work in a culture that is guided by ourCARES values: Care Act Respect Excel and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on empowering patient care Homecare Homebase is the next step in your career.
What You Can Expect from UsAt Homecare Homebase we dont just help our clients succeed; we help our employees succeed. Competitive pay robust benefits and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.
Our Team Members Also Enjoy
Meaningful work. Our employees often tell us that their work gives them a sense of purpose because it makes a difference in the lives of clinicians and home-based care staff as well as the patients they serve.
Leaders who care. President Luke Rutledge has continued the mission to create a culture that cares one that appreciates and looks after its people. As a result being an employee of HCHB feels like being a member of the family.
Flexibility. We value work-life balance because we know that happy employees create happy clients. Thats why Homecare Homebase offers both full and part-time career opportunities to fit lifes unique demands.
A company that gives back. Every year Homecare Homebase proudly supports numerous charitable fundraising initiatives that align with our mission of empowering exceptional care and helping others in need.
Sound like a good fit Wed love to hear from you.
This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.
Required Experience:
Chief
Employment Type
Full-Time
