Sr. Manager, LATAM Communications

• Develop and Execute PR & Internal Communication Strategies:
  • Shape a comprehensive PR strategy to build NIQs industry credibility securing high-impact placements in tier 1 and vertical-specific publications.
  • Lead an internal communications strategy that supports NIQs mission and vision keeps employees informed and engaged and fosters a strong unified culture.
• Media Relations:
  • Drive media outreach and high-profile placements with a focus on tier 1 publications and targeted industry outlets to establish NIQs thought leadership.
  • Work to amplify NIQs message through proactive story pitches and press releases that highlight both corporate milestones and industry insights.
• Thought Leadership:
  • Develop and execute initiatives to build credibility for NIQs thought leaders positioning them prominently in the industry.
  • Ensure that key organizational leaders including executives are effectively represented and visible to both internal and external audiences.
• Internal Communications:
  • Serve as a trusted partner to executive leaders in communicating key messages to employees aligning messaging with corporate objectives and employee interests.
  • Craft and deliver clear engaging communications on company news updates and initiatives that reinforce NIQs values and priorities.
  • Partner with HR and organizational leadership to support culture-building initiatives and ensure transparency across teams.
• Cross-Functional Collaboration:
  • Work closely with sales HR and several marketing teams to ensure PR and internal communication efforts support broader organizational goals.
  • Collaborate with global counterparts to align messaging and strategy across regions reinforcing NIQs global brand presence.
• Agency Management:
  • Oversee the relationship with NIQs PR agency ensuring strategic alignment on key media goals brand messaging and campaign execution.
• Rapid Response and Agility:
  • Handle time-sensitive PR and internal communications with a sense of urgency adapting plans to reflect market and organizational shifts.

Qualifications :

• Bachelors degree in Marketing or related
• Language: English full professional obligatory Portuguese is a plus
• Proven experience in PR and internal communications with a successful record of shaping and executing strategies that elevate industry credibility and foster employee engagement.
• Strong media relations background with a history of securing high-profile placements.
• Expertise in positioning executives as industry thought leaders with demonstrated success in strategic storytelling and executive communications.
• Experience with internal communications best practices including clear audience-centric messaging and cross-functional collaboration.
• Strong organizational and workload management skills able to balance strategic thinking with high-volume execution.
• Familiarity with data insights comfortable with interpreting and integrating data into both external and internal messaging.
• Agency management experience with an ability to guide PR partners toward impactful results.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

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