Influencer Marketing Manager (m/f/x)

The role

We are looking for a Influencer Marketing Manager with an expanded remit beyond classic influencer management. This role is central to scaling our local influencer channel while unlocking broader brand and marketing opportunities. Youll play a strategic role in shaping brand perception and driving growth through PR brand partnerships and content development working closely with local agencies marketing and product teams.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

• Own and lead the Italian influencer marketing program including scouting recruiting briefing contracting and managing relationships with creators across platforms and agencies (Instagram TikTok YouTube etc.)
• Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop always-on and campaign-based influencer activations that drive acquisition engagement and brand love
• Steer channel growth while optimizing for ROI defining the right mix of performance KPIs (e.g. CPA reach engagement) and implementing structured frameworks to evaluate and scale impact
• Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh relevant and effective
• Oversee and guide a local freelance copywriter (up to 8 hours/week) to produce performance-driven paid and influencer briefs and messaging
• Curate organize and repurpose high-performing influencer content for use across paid media CRM organic social and website
• Align closely with Growth Brand and Product teams to ensure influencer marketing supports acquisition and brand KPIs
• Act as the main point of contact for local influencer-led brand initiatives ensuring alignment with overall brand strategy and adapting global priorities to fit the Italian market context
• Manage brand partnership opportunities that complement influencer activity collaborating with aligned brands on co-marketing initiatives product placements or themed content that amplifies reach and relevance

What youll bring

• 36 years experience in influencer marketing brand partnerships or digital marketing roles
• Proven track record of scaling performance-driven influencer programs in D2C space
• Strong project management and creative brief development skills (in italian)
• Exceptional communication and negotiation skills with a talent for building and maintaining relationships
• A mix of creativity and commercial acumen
• Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment. Enthusiastic about the food industry and passionate about innovation and sustainability
• Fluent in English and Italian

What we offer

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• A vibrant international environment with mission-driven colleagues
• Smart-working opportunity for up to 50% of your time
• Benefit from our selection of employee perks
• Significant reduction on your HelloFresh boxes
• Meal vouchers
• Access to FitPrime Smart (online sport platform with more than 1000 videos on demand and 300 live videos of yoga pilates cardio toning and meditation)
• Welfare credit after two years in the company
• High-end tech equipment
• Monthly social events & bi-annual company parties
• Free drinks snacks and fruits in our vibrant and recently renovated office in Milan

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fast-paced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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