Older Kids / Teens Social Strategist
Older Kids / Teens Social Strategist
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Job Description
Job Description
Are you passionate about shaping how global brands connect with the next generation through social media Were looking for a strategic problem solver who understands what inspires and engages Older Kids and Teens online. In this role youll play a key part in defining LEGOs global approach to social media for this dynamic audiencetranslating insights trends and platform knowledge into strategies that drive real impact across channels. If youre ready to influence how one of the worlds most beloved brands shows up in the social space wed love to hear from you.
No relocation assistance is offered for this position.
Core Responsibilities:
Leverage the global social media strategy and existing ecosystem to find opportunities efficiencies and enablers that drive audience growth and consumer sales among Older Kids (including Teens) clearly defining social medias role within this.
Define the global social strategy for engaging Teens at both channel and content levels partnering with the dedicated Social Media Manager to enable effective and impactful market activations.
Collaborate with Product Marketing Media Planning and Influencer teams to develop a cohesive and integrated approach to engaging Older Kids and Teens across all touchpoints.
Use audience insights to inform strategic testing and measurement frameworks driving continual optimisation of content and campaign effectiveness.
Enable the Editorial team to plan effectively against strategic priorities aligning key moments and tentpole activations for successful rollout.
Bring platform expertise trend awareness and deep understanding of Older Kids and Teens passions into the strategyensuring agility and responsiveness within a fast-paced social media environment.
Play your part in our team succeeding
The Global Social Media team enables the LEGO Group to reach recruit and retain audiences through engaging content and meaningful conversations on the platforms they love. Driving the global social media strategy from within the Direct Consumer Engagement division they are shaping vision direction and best practices that empower the business. With a focus on both new audiences and loyal fans they strive to build authentic relationships that connect people of all ages to the LEGO brand in inspiring and lasting ways.
Do you have what it takes
Solid experience in social media strategy and marketing for a global brand or agency with prove expertise in video gaming entertainment and/ or sports marketing.
Strong understanding of the Social Media landscape including platforms and formats.
Proven experience in creating strategies for Snapchat TikTok Meta and YouTube is a requirement.
Deep understanding of social media analytics algorithms and channel health metrics
Excellent communication skills including cross- functional peer and senior partners
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
What are you waiting for Apply now!
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Employment Type
Full-Time
