Technical Lead, Marketing Technology & Personalization

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. Youll learn more about this during the recruitment process.

JOB SUMMARY:

The Technical Lead Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences digital and physical touchpoints. Leveraging Adobe Experience Cloud technologiesincluding AEP RTCDP AJO CJA Target AA AAMand platforms like SFMC and LiveRamp this role drives real-time data-driven customer journeys owns Adobe governance and data architecture and leads scrum teams in delivering scalable secure and compliant solutions that support multi-channel campaigns and elevate the guest experience.

MAJOR RESPONSIBILITIES:

• Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys including campaign orchestration across channels (email SMS push etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
• Lead the architecture design and delivery of scalable and secure personalization solutions using Adobe Experience Platform Adobe Journey Optimizer and other Adobe tools
• Develop and enforce Adobe governance including data classification RBAC and platform administration.
• Architect and maintain ingestion pipelines data streams schemas and datasets for unified customer profiles.
• Collaborate closely with technology product and business teams to ensure alignment and successful delivery of high-quality solutions supporting all phases of the project lifecyclefrom initiation and scoping to staffing and implementation.
• Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

Bachelors degree in Computer Science/Engineering or in a relevant applied quantitative field is required.

EXPERIENCE:

• 7 years of experience in marketing technology architecture and engineering.
• Hands-on expertise across Adobe Experience Cloud including AEP RTCDP AJO CJA Target AA AAM.
• Experience with SFMC LiveRamp and composable CDPs preferred.
• Strong background in personalization strategies and campaign orchestration.
• Experience in automating jobs ability to leverage command line utilities and able to support API builds on premise and cloud environments
• Experience defining documenting and developing best practices processes and standards related to data engineering for advanced analytics purpose.
• Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders including product owners architects and executives;
• or equivalent combination of education and experience.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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