Sr Manager, Integrated Marketing
Sr Manager, Integrated Marketing
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$ 110000 - 135000
1 Vacancy
Job Description
Job Description:
The Integrated Marketing team leads the process of developing RFP responses from end to end ensuring that theyre not only delivered on time and on budget for our clients but that they also promote our clients businesses and lead to long-term partnerships with The Wall Street Journal and Barrons Group.
The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals assembling teams of specialists and leading the process to success. We oversee the RFP response from end to end starting with what is the problem were solving to how are we going to report success and we work with the right people to get to those answers.
Success within the Integrated Marketing team requires a passion for media an editorial mindset and a high standard for visual presentations all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director Enterprise West Integrated Marketing.
You will:
Create powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barrons Group media offerings including ad products and creative capabilities (The Trust)
Develop a broad understanding of all Wall Street Journal & Barrons Group media properties assets including The Wall Street Journal MarketWatch Barrons PENTA WSJ. and Mansion Global
Lead and project manage across relevant departments (including Sales Product Marketing The Trust Ad Operations & Planning Research Events etc.) to create integrated programs for clients
Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barrons Group.
Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners
Manage your RFP team communicating proposal and program status to all parties - including senior management
Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business
Provide additional RFP support as needed to the wider IM team on a case by case basis
You have:
B.A. or B.S. plus 6 years of cross-platform advertising experience including media strategy experience.
Experience working in collaborative sales and marketing processes including the interaction and strategy required in an advertising sales environment; experience working with Technology and B2B advertisers a plus
An understanding of the current social branded content digital mobile and tablet landscapes
Experience with how to translate the long-term goals of advertisers into solutions that could be provided by Wall Street Journal & Barrons Group media brands
Excellent writing and Google Suite (Sheets Slides etc.) skills. Design skills preferred.
Comfort when working directly with our agency and brand contacts and senior partners
Business Area:
Dow Jones - Media SalesJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $110000 - $135000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Employment Type
Full-Time
