Senior Manager, Marketing
Senior Manager, Marketing
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Job Description
Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
We are seeking a highly motivated and experienced Senior Manager to join our Marketing team at athenahealth. This individual contributor role is critical in driving awareness and adoption of our product offerings enhancing customer engagement and positioning athenahealth as a market leader. The Senior Manager will focus on improving the adoption of existing features communicating new offerings and demand generation leveraging digital marketing initiatives.
This individual contributor role would report to the Director of Product Marketing based in the US. This position is based in our ITPL office in Bangalore with the candidate expected to be on-site 1 to 2 days a week to work closely with the Product teams. Additionally this role requires daily virtual coordination with the US marketing teams.
Essential Functions (Duties and Responsibilities):
Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage.
Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities.
Market Leadership Messaging: Ensure consistent messaging of athenahealths market leadership through various forums including webinars conferences and industry publications.
Digital marketing SEO and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio driving organic traffic demand generation and visibility.
Rebranding Initiatives: Lead efforts to rebrand product offerings ensuring alignment with market trends and customer expectations.
Content Development: Create consistent messaging through success stories data sheets pitch decks and other marketing collateral to support sales and customer engagement.
Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
Collaboration: Work closely with cross-functional teams including Product Sales and Customer Success to align marketing strategies with business objectives.
Education & Experience Required:
Bachelors degree in Marketing Business Administration or a related field; Masters degree preferred.
10 years of experience in marketing preferably in the healthcare or technology sectors in the US.
Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.
Skills Required:
Excellent Communication: Strong verbal and written communication skills with the ability to engage and influence a broad base of internal and external stakeholders.
Analytical Mindset: Ability to analyze market trends and customer data to in
form marketing strategies and decisions.
Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment ensuring timely delivery of high-quality outcomes.
Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
Initiative: Takes the initiative to research and find solutions making confident decisions even in challenging situations.
About athenahealth
Our vision: In an industry that becomes more complex by the day we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients powered by our vision to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Our company culture: Our talentedemployees or athenistas as we call ourselves spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge expertise backgrounds and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness accountability and support.
Our DEI commitment: Our vision of accessible high-quality and sustainable healthcare for all requires addressing the inequities that stand in the way. Thats one reason we prioritize diversity equity and inclusion in every aspect of our business from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas our partners customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits athenistas enjoy perks specific to each location including commuter support employee assistance programs tuition assistance employee resource groups and collaborativeworkspaces some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision we recognize that not all work needs to be done within an office environmentfull-time. With consistent communication and digital collaboration tools athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks we sponsor events throughout the year including book clubs external speakers and hackathons. We provide athenistas with a company culture based on learning the support of an engaged team and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here:
Senior Manager
Employment Type
Full-Time
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