TruGreen accepts applications on an ongoing basis.

Job Description

Position Overview

The Manager of Lifecycle Marketing Initiatives is an operational hands-on leader responsible for executing and optimizing CRM programs that drive customer engagement retention and revenue. This role bridges marketing strategy technology and executionoverseeing a nimble team that manages campaign build QA deployment and CRM system health across email push and SMS channels. Ideal candidates bring deep platform expertise operational excellence and a passion for delivering seamless scalable customer journeys.

Responsibilities

• Oversee the execution of multi-channel marketing campaigns across email push and SMS using Microsoft Dynamics and supporting platforms.

• Act as the mrketing in-house Microsoft Dynamics SME ensuring efficient campaign builds accurate audience segmentation data integration and journey orchestration and collaborating frequently with IT.

• Utilize Figma to partner with design and UX teams on wireframes and user flows that align campaign visuals with lifecycle goals.

• Manage mentor and develop a team setting priorities monitoring performance and fostering career growth while drive top performance.

• Own the planning and timely delivery of all CRM programs and initiatives collaborating cross-functionally with brand product analytics and engineering.

• Utilize dashboards and performance reports in collaboration with analytics partners to monitor audience health deliverability and campaign KPIs.

• Use data to recommend strategic changes to Senior Manager and Director.

• Define scalable processes for campaign QA documentation compliance and workflow automation to improve speed-to-market and accuracy.

• Work closely with marketing strategy product sales customer experience and customer service teams to deliver integrated customer-first CRM experiences.

Competencies

• Customer Focus Building strong customer relationships and delivering customer-centric solutions while collaborating cross-functionally.

• Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

• Action Oriented Taking on new opportunities and tough challenges with a sense of urgency high energy and enthusiasm.

Education and Experience Requirements

• Bachelors Degree in a marketing communications or business field

• 6 years of experience in Marketing Operations /Creative or equivalent education and experience.

Knowledge Skills and Abilities

• Strong hands-on experience with Microsoft Dynamics CRM for marketing automation and customer journey building.

• Proficiency in Figma for campaign visualization wireframing and collaboration with UX/design teams.

• Demonstrated success in leading cross-functional projects with clear documentation testing and reporting protocols.

• Strong understanding of data segmentation dynamic content A/B testing and CRM performance metrics.

• Excellent organizational analytical and communication skills.

• Familiarity with GDPR CAN-SPAM and other data privacy standards.

• Experience with HTML/CSS for email builds a plus.

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit stand and walk

• Use hands and arms to handle feel or reach

• Speak and hear

• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs

• Stoop kneel crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level:

• Low to moderate

Adverse Conditions:

• Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: performs pre-employment testing.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

Ability to speak read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

To view our disclaimer Experience:

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