Director, Global Media Investment Lead - Shark Beauty
Director, Global Media Investment Lead - Shark Beauty
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1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
About the Job
As the Director Global Media Investment Lead Shark Beauty you will be responsible for building and executing high-impact data-driven media investment plans navigating competing priorities across the Global business priorities and Local growth strategies. You will oversee all top-of-funnel paid media investment plans in each country whilst calibrating holistic media plans with lower funnel budgets owned by other teams including Direct to Consumer Retail and Amazon.
This is a leadership role for a strategic thinker who can balance long-term brand equity with short-term performance results. You will collaborate cross-functionally with Brand Media Sales PR Partnerships and Social.
Responsibilities
- Develop and oversee global media plans for Shark Beauty implementing top-down media budgets by country in alignment with Global Brand Leads FP&A and Analytics
- Lead best practice in planning and buying across all media channels TV online video display and paid social
- Own the global Shark Beauty media budget and ensure optimal spend allocation campaign efficiency and ROI across countries
- Partner with external agencies and internal stakeholders to develop and deploy integrated 360 campaigns
- Own the cross-functional collaboration/provide governance to streamline media splits across marketing functions (including D2C AMZ Brand Media)
- Regular check-ins with local media teams to check and adjust plans as required
- Drive testing and innovation across platforms to continuously improve media effectiveness and reach.
- Monitor campaign performance and deliver data-led insights and recommendations to senior leadership.
- Stay current with media trends consumer behaviors and competitive landscape in the region.
- Partner to Global Shark and Ninja leads to inform Global Media Center of Excellence
Requirements
- 10 years experience in media planning and buying in beauty
- Deep understanding of the global media landscape including local TV digital and programmatic
- Strong experience managing agencies and multi-channel campaigns with measurable outcomes.
- Data-driven mindset with strong analytical skills and familiarity with tools such as Google Analytics Meta Ads DSPs and media mix modelling.
- Proven track record of delivering brand growth and campaign ROI in a global or regional role.
- Proven track record in a highly matrixed organization and dynamic cross-functional collaboration
- Excellent project management negotiation and stakeholder communication skills.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Exec
Employment Type
Full Time
