About Paytm:
Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India Paytm builds technologies that help small businesses with
payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful and our
successes are rooted in our peoples collective energy and unwavering focus on the employees and
thats how it will always be change management in Social Media.
About the role:
Paytm Ambassador role will support various initiatives within the marketing/PR department aimed at
driving Paytms growth. This includes event management customer acquisition and social media
engagement as well as contributing to the development and success of the other programs.
Why join us
If you are the right fit we believe in creating wealth for you with enviable 500 mn registered users
21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize
credit for deserving consumers & merchants and we are committed to it. Indias largest digital
lending story is brewing here. Its your opportunity to be a part of the story!
Job Title: Creator Community Executive / Campaign Manager
Department: Paytm Ambassador Program
Employment Type: Full-Time
Location: Lucknow Jaipur Allahabad Ahmedabad Indore Guwahati Hyderabad Chennai
Bangalore Delhi NCR
Campaign Managers (3 Total):
Central team management role
Pan-India influencer onboarding and campaign execution
City Executives (10 Positions): Cities: Lucknow Jaipur Allahabad Ahmedabad Indore Guwahati Hyderabad Chennai
Bangalore Delhi NCR
Role Overview:
Were building a high-impact creator-led content engine under the Paytm Ambassador Program.
This team will identify onboard and manage nano/micro influencers in key cities across India.
City Executives will handle local onboarding and engagement while Campaign Managers will
centrally oversee execution coordination and reporting. The role blends community management
influencer marketing and content execution ideal for someone passionate about short-form
content and creator culture.
Key Responsibilities
Common to All Roles:
Identify and recruit relevant nano/micro content creators on Instagram & YouTube
Explain program structure payouts and campaign briefs (via calls WhatsApp)
Ensure video content is delivered on time and matches campaign tone & tagging guidelines
Log submissions track creator performance and maintain dashboards
Build and maintain long-term creator relationships for consistent participation
Manage city-specific WhatsApp/Telegram channels to keep creators engaged
Additional for Campaign Managers:
Coordinate campaign rollouts across multiple cities
Host monthly Zoom check-ins with regional teams and creators
Handle payout/content-related escalations with empathy and clarity
Submit structured weekly performance updates to the central team
Eligibility Criteria
13 years of experience in influencer marketing community building or content
management
Strong communication skills in English Hindi and one regional language
Familiarity with Instagram YouTube and short-form video culture
Basic working knowledge of Excel/Google Sheets
Hands-on experience with creators is highly preferred
Ability to edit basic reels/short-form videos using mobile apps or simple tools
Preferred Traits
Self-driven with a hustler mindset Quick and reliable execution with attention to detail
Familiarity with grassroots networks: college creators artists regional influencers
Active on Instagram or YouTube (personally or professionally)
Ability to manage multiple stakeholders and timelines