Senior Media Planner
Senior Media Planner
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Job Description
A growing independent media agency Glassroom emphasizes transparent advertiser-agency relationships professional development of its experts and continuous improvement. In this lab we seek to turn brilliant media plans into inspiring business results.
We believe in the strength of the community. It is the curious ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.
Responsibilities
Media 360 Planning
- Collect and analyze market data to extract relevant insights
- Research & Identify target audiences and understand their behavior and habits
- Determine the optimal media mix for our campaigns (online and offline)
- Optimize advertising campaigns
- Allocate budgets and monitor costs
- Stay updated on media trends both online and offline (TV/Streaming Radio/Audio OOH Programmatic Social more) always keeping abreast of new media
- Evaluate the success of media plans and campaigns
- Collaborate with clients from Toronto and Montreal as well as their creative agencies work closely with the digital performance and 360 strategy teams in Toronto and Montreal
Qualifications
- 3-4 years of experience in media planning across all media channels both online and offline as well as in managing media creativity projects
- A bachelors degree (or equivalent work experience) in communication marketing or a related field
- Intermediate level in planning tools (Vividata Comscore NLogic etc.)
- Foundational knowledge of SEM programmatic and social media buying/planning
- Familiarity with using MMM is an asset
- Proficiency in Excel Microsoft Office and Google
- Experience with Google Analytics or Adobe Analytics is an asset
- Experience in the retail food and CPG sectors (asset)
Skills
- Proactive
- Ability to meet tight deadlines and work well in fast-paced environments
- Collaborative work approach and strong team spirit
- Strong interest in new technologies
- Curiosity and exceptional attention to detail
- Analytical and conceptual thinking
- Strong project and priority management skills
- Ability to train peers
- Ability to work with minimal supervision
- Warm approachable personality open to giving and receiving feedback
- Ability to establish strong relationships with our media partners and clients
- Ability to create relevant presentations and build convincing arguments
- Excellent understanding of budget management
Benefits
- Hybrid work: 3 days in the office and 2 days working from home
- Vacation: 3 weeks of annual vacation agency closure during the holiday season all statutory holidays doubled 5 personal days 1 volunteer day
- Group insurance plan: Life prescription drugs travel dental care paramedical services and more (*3 coverage options available)
- Wellness allowance: $250 per year for reimbursement of physical activities or the purchase of home fitness equipment
- Public transit discount (city bikes metro bus)
Employment Type
Full Time
