This is a remote position.
Schedule
- Flexible 20 hours per week Sydney time
Job Overview
We are looking for a talented Meta Ads Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing and optimizing Meta (Facebook & Instagram) advertising campaigns to drive engagement conversions and return on ad spend (ROAS). This role requires a combination of strategic thinking analytical skills and creativity to ensure maximum campaign performance.
Key Responsibilities
- Develop manage and optimize Meta (Facebook & Instagram) Ads campaigns.
- Conduct audience research segmentation and targeting to enhance campaign effectiveness.
- Create compelling ad creatives in collaboration with the design and content teams.
- Implement A/B testing strategies to improve ad performance.
- Monitor analyze and report on campaign performance metrics making data-driven optimizations.
- Manage ad budgets efficiently to maximize return on ad spend (ROAS).
- Keep up-to-date with Meta Ads platform updates trends and best practices.
- Set up and manage conversion tracking pixel implementation and retargeting strategies.
- Collaborate with the marketing team to align paid social efforts with overall marketing goals.
Requirements & Qualifications
- Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role.
- Strong understanding of Facebook Business Manager Ads Manager and Meta s advertising ecosystem.
- Experience with audience segmentation lookalike audiences and retargeting strategies.
- Proficiency in analyzing data and making data-driven decisions.
- Familiarity with landing page optimization and conversion rate strategies.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Excellent communication and reporting skills.
- Meta Blueprint certification is a plus.
Why Join us.
- Opportunity to work with a growing and innovative digital marketing company.
- A collaborative and supportive team environment.
- Exposure to a variety of industries and exciting projects.
Independent Contractor Perks
- Permanent work-from-home
- Immediate hiring
- Steady freelance job
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