Interim Brand Manager (Parental Leave Coverage)
Interim Brand Manager (Parental Leave Coverage)
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1 Vacancy
Job Description
We are seeking a highly organized and strategic Interim Brand Manager to ensure continuity across key digital marketing content and product strategy initiatives during maternity leave coverage. This role is essential during a critical Q3Q4 period providing strategic leadership and day-to-day executional support across campaigns product launches and brand communications. The Interim Brand Manager will serve as a cross-functional liaison driving progress on major initiatives and maintaining consistency across all digital channels and consumer touchpoints.
This position will lead two direct reports (Social Media/Culinary Strategist and Digital Marketer/CRM Strategist) coordinate with freelancers and collaborate closely with internal teams and external partners. The ideal candidate will bring a strong ability to align brand efforts enhance consumer engagement grow market share and deliver measurable business results.
Team Coordination
- Ensure campaign alignment across paid media organic social email and website channels
- Act as an escalation point for prioritization and cross-functional dependencies
- Maintain weekly check-ins and momentum with content and channel leads
Brand Strategy & Positioning:
- Develop and execute strategic brand plans to strengthen the brands market position and consumer perception.
- Bring evolved brand positioning to life across brand touchpoints.
- Implement timelines & processes in partnership with project manager.
Brand Communications:
- Oversee the development of content messaging and visuals that align with the brands voice and values. Ensure brand consistency across all marketing materials including digital social media print and in-store. Work closely with Brand Design counterparts to ensure consistency.
Campaign Development:
- Lead the ideation planning and execution of national marketing campaigns working with the creative team external agencies and partners to drive awareness and sales.
- Lead digital campaign continuity from August to October(Event Product Seasonal Focuses)
Product Launches:
- Collaborate with cross-functional teams (product development sales and finance) to successfully launch new products from strategy to execution ensuring alignment with brand objectives.
- Oversee digital rollouts for new accessories (between 5-11 products)
Digital & CRM Strategy:
- Oversee digital marketing efforts including email marketing paid media and website content. Collaborate with the Associate Digital Marketing Manager to optimize customer relationship management efforts and drive e-commerce & demand gen efforts.
- Work with the Social Media/Culinary Strategist to develop content that highlights the brands culinary expertise and community engagement.
Consumer Insights & Analytics:
- Analyze market trends consumer behaviors and competitive activity to identify opportunities for brand growth. Leverage insights to inform product development and marketing strategies.
Performance Tracking:
- Develop and track key performance metrics (KPIs) to evaluate the effectiveness of brand campaigns and initiatives.
- Regularly report on brand health and performance metrics to senior management.
Qualifications :
- Bachelors degree in Marketing Business or related field.
- 5 years of experience in brand management preferably within the consumer goods or outdoor lifestyle sectors.
- Strong understanding of brand strategy campaign development and digital marketing.
- Excellent project management skills with the ability to manage multiple priorities.
- Highly organized with proven ability to manage timelines and strategic priorities understanding of project management systems like Asana
- Experience working with cross-functional teams and external agencies.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Passion for outdoor cooking or grilling is a plus.
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
