Market Development Representative
Market Development Representative
Posted on :
06-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-06-2025
Job Description
The Company
Simply put SpryPoint provides Smart Solutions for Smart Utilities.
In February of 2023 SpryPoint received a strategic investment from Norwest a leading venture and growth equity investment firm. With this investment SpryPoint will build on its significant business momentum over the past three years expanding its team and positioning the company to continue increasing market share of its mission-critical cloud-native solutions for smart utilities.
Position Overview
Were looking for a Market Development Representative (MDR) to join our expanding go-to-market team. This role is a hybrid between a traditional Sales Development Representative (SDR) and a growth marketer youll not only generate and qualify leads but also help shape how those leads are sourced through creative inbound and outbound campaigns.
Youll report to the Senior Marketing Manager and work closely with Account Executives to move prospects through the sales funnel - from marketing-qualified to sales-qualified -setting the stage for productive sales conversations. This is a more senior-level role than a traditional SDR focusing on strategic pipeline development and campaign alignment.
Responsibilities
- Research titles and build prospect lists aligned to our ideal customer profiles and target accounts (e.g. utility operations customer service and IT leadership roles).
- Source engage and qualify leads through both inbound campaigns and outbound outreach.
- Identify whitespace opportunities with potential utility clients (municipal cooperative or investor-owned).
- Collaborate with marketing to develop and iterate targeted lead generation campaigns.
- Personalize outbound messaging across email phone and LinkedIn.
- Support campaign follow-up by identifying engaged leads and routing them to the appropriate sales contact.
- Drive awareness and interest through messaging aligned with SpryPoints value to utilities - operational efficiency self-service digital transformation and more.
- Provide feedback and guide messaging and content that creates value and converts into conversations.
- Use BANT (Budget Authority Need Timeline) or a similar qualification framework to identify sales-ready leads.
- Transition leads from marketing-qualified to sales-qualified with the right context notes and handoff materials.
- Coordinate and schedule intro calls and discovery meetings with Account Executives.
- Maintain clean and updated records in Salesforce and HubSpot.
- Track KPIs such as lead conversion rates campaign engagement and meetings booked.
- Provide insights on campaign effectiveness and suggest improvements based on data.
- Work closely with the sales and marketing teams to align outreach efforts with current campaigns.
- Share market feedback and patterns with product sales and marketing to continuously refine messaging and product positioning.
- Act as a bridge between marketing insights and sales action ensuring quality over quantity in lead handoff.
- Stay current on trends in the utility sector particularly around customer experience (CX) payments and digital transformation.
- Learn and communicate SpryPoints solution value props client stories and differentiators across our product suite.
- Understand our partnerships and how they integrate with our sales efforts.
Campaign Execution & Outreach
Qualification & Handoff
Pipeline Management & Reporting
Collaboration
Industry & Product Knowledge
Qualifications and Competencies
- 2 years in a SaaS sales development demand generation or customer-facing role.
- Experience in the utility industry is a plus.
- Familiarity with Salesforce HubSpot or similar CRM/marketing automation tools.
- Experience working with or supporting inbound/outbound marketing campaigns lead scoring models and email nurturing sequences is an asset.
- Youre a strong communicator with a passion for sparking meaningful conversations.
- Youre curious proactive and love to dig into what makes prospects tick.
- Comfortable balancing outbound hustle with strategic campaign thinking.
- Youre organized and comfortable with reporting and tracking KPIs like conversion rates engagement metrics and pipeline health.
- A team player whos excited about working cross-functionally to grow the pipeline.
- You enjoy experimenting with messaging and tactics to improve outreach performance.
- Willingness to travel for team events or industry conferences if needed.
Our Hiring Process!
We know that looking for a new role can be both exciting and time-consuming and we truly appreciate your effort. Heres a peek into our hiring process for this position so you know exactly what to expect:
Stage 1: 30-minute Recruiter Interview
Well dive into your professional background and experience share more about SpryPoint and the role and answer any burning questions you might have.
Stage 2: 45-minute Hiring Manager Interviewwith Tiffany Miller Sr. Marketing Manager
In this interview youll have the opportunity to discuss your experience and insights with Tiffany. Shell be eager to learn more about how your background aligns with the Market Development Representative role.
Stage 3:Case Study Presentation Prep & Interview
In this stage youll kick things off with a 15-minute presentation where youll walk the team through your approach to sales development and share a lead generation initiative youve worked on. After your presentation well shift gears and chat more about your background and experience a great chance for you to highlight your collaborative skills and how youd thrive in our team-oriented culture.
Stage4: 30-minute Final Interview with Michael Hill Chief Revenue Officer
This is your chance to discuss your career goals and learn how we can support your growth and aspirations.
Stage 5: References/Offer
Well check your references to confirm all the great things weve learned about you. If all goes well well be thrilled to extend an offer and welcome you to the team!
Why SpryPoint
Autonomous working environment with flexible working hours
Competitive compensation package
Macbook $500 towards your home office setup
Health dental vision and life insurance
Generous PTO day Summer Fridays and flexible sick days
RRSP (Canada) and 401k (US) matching program
Professional development courses $2500 annual tuition assistance and a book bounty program
Annual company events (SpryPalooza!) and team offsites
SpryPoint is an equal-opportunity employer. We do not discriminate and encourage applications from everyone regardless of race religion colour national origin ancestry sex sexual orientation gender identity age physical or mental disability medical condition genetic characteristics veteran or marital status pregnancy or any other classification protected by applicable local state or federal laws.
If you need any accommodations or adjustments throughout the interview process and beyond please let us know and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation.
Please note that to maintain our SOC 2 compliance we ask all candidates to complete background check and identity verification as a final step in our interview process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
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