Marketing Strategic Partner

FM is a leading property insurer of the worlds largest businesses providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so we rely on a dynamic culturally diverse group of employees working in more than 100 countries in a variety of challenging roles.

The Marketing Strategic Partner works closely with marketing and business stakeholders to develop and implement strategies and plans for global marketing initiatives. This role supports FMs goals around Revenue Relationship and Reputation by ensuring effective analysis planning development implementation measurement and reporting for assigned initiatives.

This position will hold primary responsibility for advancing FMs brand awareness and product marketing programs. The ideal candidate will bring strategic thinking cross-functional collaboration and a results-driven mindset to help elevate the companys visibility engage key audiences and support business growth.

Schedule

This is a full-time office-based exempt position with the flexibility to work remotely twice per week based on business needs. This position is located at our Corporate Headquarters in Johnston RI. Domestic and/or international travel may be required 2030% throughout the year.

• Lead the development and execution of marketing strategies plans and regional rollouts of global marketing programs with a focus on brand awareness and product marketing.

• Build strong cross-functional relationships with Marketing Client Service Sales Operations and Regional Strategists to ensure collaboration localization and alignment with corporate and functional objectives.

• Own program success end-to-end across all phases: Discovery Strategy Value Proposition & Messaging Creative & Content Production Activation Optimization and Reporting for the assigned Programs.

• Create and manage omnichannel integrated marketing roadmaps (enablement PR advertising multimedia digital/web direct mail events exhibits etc.) aligned to audience journeys and account-based marketing (ABM) strategies where applicable.

• Develop focused activation strategies to nurture key target accounts and drive deeper engagement and conversion.

• Ensure alignment with brand positioning compliance standards and audience needs across all marketing efforts and materials.

• Coordinate campaign production ensuring materials meet legal and regulatory requirements and reflect strategic priorities and brand guidelines.

• Collaborate to define monitor and analyze metrics to measure program effectiveness report on outcomes and optimize for impact.

• Drive alignment of integrated marketing activities ensuring message consistency and a best-in-class client experience.

• Contribute to agency and vendor management for assigned programs ensuring quality and efficiency.

• Support sponsorship marketing by consulting on messaging creative and positioning and identifying opportunities to integrate brand and ambassadors beyond contractual sponsorship activations.

• Integrate regional and company-wide initiatives including sports sponsorships into cohesive marketing plans leveraging collective expertise and resources.

• Ensure timely on-budget delivery of all projects with clear objectives and measurable ROI.

• Ensure assignment programs support new business development client retention and/or enhanced risk quality/client experiences through consultative marketing and communications.

• Handle additional corporate and business unit projectsas assigned ensuring alignment with broader company initiatives.

Education

• Bachelors degree in Marketing Communications or Business (required).

Work Experience

• 810 years of progressively responsible roles in corporate and/or agency environments.
• Experience with integrated marketing digital marketing and paid media is required.
• Exposure to evolving digital marketing trends and emerging media platforms is a strong plus.

Skills & Competencies

• Strong understanding of marketing strategies and tactics that support global and regional business objectives.
• Ability to prioritize and align marketing plans with corporate and operational goals.
• Solid knowledge of marketing tools techniques and best practices.
• Having or willing to have deep understanding of FMs business priorities and the commercial property insurance.
• Proven ability to develop and execute integrated marketing plans with measurable ROI.
• Track record of delivering high-quality work within tight budgets and deadlines.
• Excellent communication creative thinking and project management skills.
• Strong interpersonal and teamwork capabilities.
• Customer-focused mindset with B2B marketing experience.

Highly Preferred Skills

• A balance of hands-on and strategic leadership skills.
• Strong decision-making skills.
• Uses data and other inputs to make decisions owns decision and takes accountability for work using strong organizational and analytical skills.
• Proven track record of delivery to tight budgets and deadlines.
• Excellent communication and creative thinking skills.
• Demonstrated project management skills.
• Strong interpersonal skills - demonstrated teamwork skills.
• Client focused.
• Comfortable to engage Senior Leadership.
• Experience using cutting-edge media.
• Adaptable: Open to change in response to new information unexpected circumstances and/or ability to work in ambiguous situations.

The hiring range for this position is $117280-$168600 annually. The final salary offer will vary based on individual education skills and experience. The position is eligible to participate in FM comprehensive Total Rewards program that includes an incentive plan generous health and well-being programs a 401(k) and pension plan career development opportunities tuition reimbursement flexible work time off allowances and much more.

FM is an Equal Opportunity Employer and is committed to attracting developing and retaining a diverse workforce.