Senior Manager, Ecommerce & Retention Marketing
Senior Manager, Ecommerce & Retention Marketing
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$ 90000 - 110000
1 Vacancy
Job Description
Job Details
About Us
Generosity can be an aspirational lifestyle.
At Lolli & Pops Brands we believe gifting is more than a transactionits a human connection. From premium sweets at Lolli & Pops to handcrafted classics at Hammonds Candies were here to spread delight one treat at a time.
Were looking for a Senior Manager E-commerce & Retention Marketing to lead the digital growth engine across both brands. This role is equal parts strategic and hands-on ideal for a performance-driven marketer who can balance numbers narrative and nuance.
Primary Responsibilities
Own E-commerce
- Oversee day-to-day site performance UX and merchandising
- Drive conversion AOV and digital merchandising across Shopify
- Lead CRO testing and transition toward a unified L&P digital storefront
Lead Retention & Lifecycle Growth
- Develop full-funnel email SMS strategies (Klaviyo)
- Personalize campaigns and flows by audience segments
- Build loyalty flows post-purchase journeys and retention loops
Grow Performance Marketing
- Manage paid social strategy (Meta TikTok) with agency support
- Report on CAC LTV ROAS and segment performance
Work cross-functionally to bring 360 campaigns to life
Qualifications
- 58 years experience in Ecommerce DTC or Growth Marketing
- Ownership of retention marketing (email/SMS) and paid media performance
- Fluency in Shopify Klaviyo GA4 and Meta Ads Manager
- Strong analytical chops and customer empathy
- Located in the Denver Metro Area hybrid role with 4 in-office days/week
Lolli&Pops and Hammonds Candies are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic
Required Experience:
Senior Manager
Employment Type
Full-Time
